Duct Tape Marketing

MARCH 1, 2016

Lead Generation – A Complete System written by John Jantsch read more at Duct Tape Marketing. Leads are the lifeblood of every business. Clients are actually the lifeblood, however, without leads there are no clients, but that’s a topic for another post. Lead generation is essentially a game of channels more than tactics.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

Up and Running

MARCH 21, 2017

Starting in 2011 and over the course of four years, my startup pivoted from an online community tool, to a live sales and support tool, to an outreach platform for businesses, to finally finding its identity in a campaigning and advocacy tool. But I never had a solid strategy in place for SEO, content marketing, and sales. What is it?

Campaign 80

Campaign Startup Cloud Channel 80

ConversionXL

NOVEMBER 5, 2020

And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. About 18 months later, we pivoted our messaging to evolve beyond digital PR. The goal was simple: validate demand or move on. Image source ).

PR 120

PR B2B Lean Audience 120

VC Cafe

MARCH 15, 2016

Lead Generation. Inside sales is heavily driven by marketing activities, such as SEO, paid search, paid social or PR campaigns. Behind the Cloud , written by Marc Benioff of Salesforce.com, is a read about the changing nature of software sales and how to deliver great campaigns on a budget. The sales’y part.

Sales 60

Sales Marketing Sales Cycle B2C 60

Brandanew

JUNE 18, 2015

Content Marketing and not SEO back-linking or keyword infested text is a long term and serious brand investment. 2) Your existing state of SEO. 2) Content Marketing & SEO : Unfortunately, many brands have spent money buying links and employed other black hat SEO practices. 3) Your existing state of Social Media.

Cost 100

Cost Marketing Social Media PR 100

ConversionXL

SEPTEMBER 10, 2019

We ran A/B tests around the clock on our free-trial funnel for nine months and got these wins: Quadrupled monthly lead volume in one year; Tripled the conversion rate from visitor-to-trial signups on our homepage. The team started as all marketers focused on lead generation. It was a typical lead-gen team when I joined.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

NOVEMBER 19, 2019

We started with some clumsy PR—badgering our clients to mention us in their content in exchange for some free work on their websites. SEO and organic acquisition became the logical choice. When SEO is a major part of your lead generation strategy, one algorithm update can undo years of work. That’s a liability.

Differentiation 108

Differentiation Non-Compete Audio Algorithm 108

ConversionXL

NOVEMBER 19, 2019

We started with some clumsy PR—badgering our clients to mention us in their content in exchange for some free work on their websites. SEO and organic acquisition became the logical choice. When SEO is a major part of your lead generation strategy, one algorithm update can undo years of work. That’s a liability.

Differentiation 48

Differentiation Non-Compete Audio Algorithm 48

Hearpreneur

SEPTEMBER 11, 2015

” I say this to myself for my business, a freelance pr and media company called Blitz Public Relations, and I shared with my colleague here at Menorah Park where I work part-time as well as a pr media specialist. It keeps us on task when creating ad campaigns, posting to social media, and promoting programs and services.

Entrepreneur 48

Entrepreneur RSS Social Media Media 48

Duct Tape Marketing

JANUARY 8, 2015

You do most of the work on the front end building your site, optimizing with SEO and building a website traffic strategy. The Ultimate Tutorial to Add Inbound Marketing Into Your PR Strategy Thursday is guest post day here at Duct Tape Marketing. People Won’t Tune out your messages.

Marketing 28

Marketing North America Lead Generation B2B 28

Occam's Razor

APRIL 29, 2013

1 Search Results Ranking = SEO Success. If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " 1 Search Results Ranking = SEO Success. Much money is spent on all kinds of demands to SEOs, big or small, which results in all kinds of shenanigans to try and get to #1.

Metrics 166

Metrics Marketing Search SEO 166