article thumbnail

Looking Back On Tech, Startups, And VC In 2018

Haystack

And, this goes well beyond the current resident of 1600 Pennsylvania Avenue. Governments blocking acquisitions, the curtailment of company expansion, more scrutiny on overseas operations of U.S. Are we just at the beginning of massive, widespread hacking and disinformation campaigns, even against corporations and individuals?

article thumbnail

How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

How much do you know about Philadelphia, Pennsylvania? Marketing campaigns, Baker argues, are now chalkboard specials: readily changeable menus of expertise that require no long-term commitment—unlike the 20-foot neon sign above a restaurant. What about Acadia National Park? Or Monroe, Montana? Challenge false expertise.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Networking and Business Value

SoCal CTO

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Previously, he was Chief Operating Officer & Strategic Creative at USA GROUP, INC., He graduated from Stanford University and from the University of Pennsylvania Law School.

article thumbnail

Out of the Crisis #11: Jeremy Howard on the power of masks, health policy, and data science in medicine

Startup Lessons Learned

The "drip drip drip" of data he was seeing from countries that were hit first told him what was coming, and he made it his mission to start a campaign for masks -- Masks4All. So I was always doing linear programming and operations research stuff, and regression models and whatever to try to solve corporate strategy problems.

article thumbnail

30 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

My great, great grandfather was the treasurer, general manager, and later, the president of the Paragon Plaster and Supply Company of Scranton Pennsylvania. It was a well-respected business that operated in the city of Scranton for decades. Thanks to Ryan David, We Buy Houses In Pennsylvania ! #2- Hence, AdQuick. A Group Effort.

Naming 126
article thumbnail

How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Most of them are from California (8.56%), New York (8.16%), Florida (7.40%), Texas (6.16%), Pennsylvania (5.71%) and Illinois (5.71%). Affiliates can share their learnings with you, which can help you guide other affiliates and in-house operations. Keep them updated about new offers, products and seasonal campaigns.

article thumbnail

Flipping Coins For CLV Dollars

YoungUpstarts

But it seems daunting to actually figure out who’s who, and to use this information in a day-to-day operational manner. Marketers are too busy developing snazzy ad campaigns to worry about such technicalities! Take the issue of calculating Customer Lifetime Value, or CLV.