article thumbnail

The Future of Small Business SEO (Hint: It’s About Content)

Duct Tape Marketing

By focusing on quality content and by creating your own content distribution channel, you can start naturally attracting quality links instead of artificially creating risky links. So when our agency discusses “content marketing”, part of what we mean is promoting content through your active social media channels. Social Networking.

SEO 76
article thumbnail

5 Ways Writing A Book Will Supercharge Your Online Presence

Duct Tape Marketing

Conversion Optimization. If you are a regular consumer of John Jantsch’s content, you already know that creating great content in a way that draws ideal customers into your digital channel is a core Duct Tape Marketing principle. The above list is really just the tip of the iceberg in terms of benefits.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SEO Is An Integral Marketing Channel

Duct Tape Marketing

SEO Is An Integral Marketing Channel written by Guest Post read more at Duct Tape Marketing. Many B2B companies ignore SEO and Google because they think their customers buy at trade shows or via other old-school channels. He owns & operates Kansas City Web Design®, a Kansas City inbound marketing agency , and Kansas City SEO®.

SEO 28
article thumbnail

Transcript of How to Build a Community Around Your Business

Duct Tape Marketing

I mean, when I work with clients for example, and they’re interested in building a community in whatever form they’re looking at, the start of the conversation in my mind always has to start with what is the value for your members? That’ll be another marketing channel for us.” In Kansas City.

article thumbnail

A Startup Journey With GrubHub Founder Mike Evans

Duct Tape Marketing

Semrush is your one stop shop for online marketing, build, manage and measure campaigns across all channels faster and easier. But like conversion did not work. Or was it just like you'd bump into somebody and you'd strike up a conversation? I think it was Nickerson, Kansas. It's called Crazy Guy on a bike.com and Okay.

Founder 80
article thumbnail

How Decisions Define Our Business Destiny

Duct Tape Marketing

And in case that wasn't enough, they created chat spot, a conversational growth assistant that connects to your HubSpot CRM for unbeatable support. I mean I started, we didn't have the internet, you know, as one of our channels so to speak. With chat-based commands, you can manage contacts, run reports, and even ask for status updates.

article thumbnail

Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. I recently did a search for a local business: I Googled plumbers in my hometown of Kansas City. In fact, the first organic result for an individual company didn’t appear until page two!

Search 71