Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

Duct Tape Marketing

FEBRUARY 24, 2022

Michael is a C redibility Marketing Expert who helps business owners publish a book that positions them as an expert in their field. He’s also the author of On Marketing: The Definitive Guide for Small Business Owners. I say, John, I think I can help you with your business. You'd meet with me.

Differentiation 97

Differentiation Audio Programming Non-Compete 97

Up and Running

FEBRUARY 9, 2015

I had the opportunity to speak with Melinda Emerson, the “SmallBizLady” and America’s #1 small business expert, who took the opportunity to share with us her proven, step-by-step method to transition from employee to entrepreneur. Have you always dreamed of being your own boss? You just want to check her out.

Social Media 60

Social Media Small Business Software Review Technical Review 60

Up and Running

JULY 31, 2015

Your tactics are the specifics of pricing, and channels, and what you’re delivering, what’s on your menu. You don’t have to be CPA or MBA. If you know how to run your business, you can forecast. Whereas for the high end, you’re not discounting, because that brings in a different crowd. Anybody can do it.

Lean 60

Lean Business Plan Forecast Software Review 60

mashable.com

JANUARY 23, 2012

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. In the life cycle of an entrepreneur, shutting the doors on a business isn’t necessarily a gloomy situation. Small business. Email Story.

LLC 68

LLC Technical Review Social Media Startup 68

Mike Michalowicz

DECEMBER 29, 2014

Through the use of technology, a team full of talented women, and a foundation of faith, Bookkeeper Girl continues to open new locations & serves small business owners across the nation with bookkeeping and payroll services delivered to their fingertips for pennies on the dollar. Nextiva – VOIP phone providers for small businesses.

CPA 148

CPA Dallas Texas Green 148

Duct Tape Marketing

MAY 28, 2019

John Jantsch: Choosing the right domain name is critical to ensuring the success of your small business, but it’s gotten a little harder. domain to help your business stand out. The really boring answer is that my husband and I had a CPA who told us to incorporate, and we needed a name, and the URL was available.

Italy 63

Italy Naming Framework Web 63

Occam's Razor

DECEMBER 12, 2011

Best Metrics / KPIs for Small Business Websites. Small business websites are a very fragile ecosystem. Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. As a small business I recommend… Macro Conversion Rate.

Metrics 151

Metrics Web Analytics CPA 151

Duct Tape Marketing

MAY 21, 2019

Lots of marketers are getting in on the video trend, but why not take it a step further and take advantage of live video on your social channels ? Send an email out to your mailing list inviting them to participate, and promote the session on your social channels in advance. But that doesn’t mean the CPA can’t have a little bit of fun!

Social Media 77

Social Media Media CPA Channel 77

Mike Michalowicz

JULY 11, 2016

Cyndi Thomason, president and founder of Bookskeep, has channeled her energetic nature and passion for her work into the perfect business model for assisting small businesses, entrepreneurs and nonprofit organizations. Nextiva – VOIP phone providers for small businesses. Our Guests.

North Carolina 60

North Carolina CPA Channel Small Business 60

YoungUpstarts

SEPTEMBER 11, 2015

According to an AICPA 2013 report, for the last 20 years women have represented about 50% of new CPAs in the accounting profession. While the amount of women entering the traditionally male dominated profession has improved significantly, today, women account for only 19% of partners in CPA firms nationwide. My Early Days.

Connecticut 100

Connecticut CPA Salary United States 100