Channel Metrics Product Development Retention 
ConversionXL
FEBRUARY 3, 2022
It outlines four major growth strategies: market penetration , market development , product development , and diversification. Market development involves taking existing products into new markets. These markets will have varying levels of familiarity with your brand and products. New channels.
Up and Running
SEPTEMBER 7, 2016
When you’re starting up, worrying about customer retention seems a million miles away. But eventually, when you’ve won your 500th customer and you still have yet to fully focus on retention, you’ll be missing a big trick. What’s more, you can achieve high retention, very sustainably, through the right approach.
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Startup Lessons Learned
SEPTEMBER 22, 2008
Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.
ConversionXL
APRIL 13, 2017
Jonathan Price wrote on the same Quora thread that he believes growth marketing to differ from regular marketing because it “is technology-centric and it blurs the boundary between marketing and product development.” Product vs. Growth? But what about between growth and product? What skills does this role entail?
Steve Blank
MARCH 4, 2014
A business model guides an organization to create and deliver products/service and make money from it. It describes the product/service, who is it for, what channel sells/deliver it, how demand is created, how does the company make money, etc. StageGate Process. Corporate KPI’s, Policy and Procedures: Innovation Killers.
ConversionXL
AUGUST 24, 2021
A content marketing manager’s role may focus on overseeing the production and execution of content across social media, the company’s website, email, and other channels. A digital product marketing manager’s role will focus on a tech product, ensuring all channel communications are optimized and aligned with its positioning strategy.
ConversionXL
JANUARY 24, 2017
Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. With the overlapping areas of marketing or product with optimization, it helps to be skillful at one of the former areas.
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