How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)
ConversionXL
OCTOBER 8, 2021
Cost of software/hardware used in sales and marketing Agency, PR, or any third-party costs involved in sales and marketing. Therefore, you need to attribute revenue by their monthly cohorts rather than when they converted in order to properly measure ROAS. But “Total spend on acquiring customers” can be ambiguous.
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