Traversing No-Man’s Land, The Go-To-Market Phase
YoungUpstarts
JUNE 1, 2019
by Bruce Cleveland, Founding Partner at Wildcat Venture Partners and author of “ Traversing the Traction Gap “. But when it comes to that crucial second phase – go-to-market – entrepreneurs find themselves devoid of help and support. The Traction Gap is somewhat of a no-man’s land for entrepreneurs.
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