Clickthrough Conversion Engineer Metrics 
ConversionXL
NOVEMBER 23, 2022
Real conversations with good people. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. This defines how to connect problem themes to a metric strategy, building a metric-driven action system.
Hunter Walker
MAY 7, 2018
Back and forth flame wars on Twitter, Facebook and elsewhere register as “engagement” and high clickthrough on “new comment” mobile notifications. A user eating snacks engineered to take advantage of our sweet, salty urges. As Jack Dorsey said, defining what is a Healthy Conversation. I’m hopeful.
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ConversionXL
NOVEMBER 22, 2016
But at least if you’re working on an eCommerce site, you have clear metrics to hit. But what if you’re an analyst, optimizer, or digital marketer and working on a site without a clear conversion? Of course, some of these can have financial conversions (e.g. No one ever said optimizing any website is easy. Government agencies.
ConversionXL
APRIL 11, 2016
But does video help increase conversions? MarketingLand found that 62% of Google searches include video, which might explain why Brightcove found that video drives a 157% increase in organic traffic from search engines. Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content.
ConversionXL
FEBRUARY 5, 2013
Your conversion rate is mainly determined by the quality of traffic. The act of conversion was opt-in to their email list. The total traffic and conversion numbers in this “case study” are of course ridiculously low and mostly not statistically significant at all, but serve as an illustrative example. Image credit.
leananalyticsbook.com
AUGUST 19, 2012
The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.
ConversionXL
MAY 24, 2013
Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well. KPIs are metrics (numbers). “A
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