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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Everything we were taught pre-Internet is still relevant. My argument is pretty simple.

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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing. SEM is a simple idea.

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Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking the Code

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Unveilling of the Bessemers 10 laws of Cloud Computing and SaaS - Winter 2010 Release. The Cloud computing stack is currently defined by three levels: SaaS, PaaS, and IaaS. Tuesday, November 10, 2009.

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Stories of Opportunity from the First Round Capital Key Hire Wire – COO, VP of Business Development, Online Marketing Director

This is going to be BIG.

Your results, thanks to our high performance compute cloud should be available within an hour. DNAnexus ( www.dnanexus.com ) is pioneering the combination of cloud computing and whole-genome DNA sequence analysis. We are also one of the stickiest sites on the internet. Each month over 2 million unique visitors come to our site.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. All three probably make attempts at world-of-mouth marketing - its just that for Viral, its life-or-death. But its not really viral growth, even when its exponential.

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Cracking The Code: Getting the most of your online marketing: the In.

Cracking the Code

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Getting the most of your online marketing: the In & Out of SEM/SEO. Monday, February 12, 2007. on a scale of 1-4). on a scale of 1-4).

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CEO Interview with BlazeMeter, Self-Served Load Testing in the Cloud

VC Cafe

Israeli startup Blaze Meter , a load testing in the cloud compatible with open source Apache Jmeter, has recently raised an undisclosed round from Yoav Leitersdorf’s YL Ventures. I’ve contacted Blazemeter’s CEO Alon Girmonsky , to learn more about the product and the load-testing market.

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