article thumbnail

Cutting Through the AI Noise: How Startups Can Stand Out in a Crowded Market

VC Cafe

However, this challenge also presents an opportunity for those who can strategically differentiate themselves and capture the attention of their target audience. By the way, this not just about marketing or PR. While investments to generative AI startups are red hot, founders have to battle quite a few investor biases.

article thumbnail

How to Get Superior Returns in Venture Capital

David Teten

He looked at his resume, and asked just one question: “ What’s your edge? ” My friend got the job because his answer was differentiated, credible, and backed up by a history of investing success. It is unexciting and hard to prove, but in fact “We execute better” is a critical differentiator. – Thesis. – Execution.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Get Superior Returns in Venture Capital

David Teten

He looked at his resume, and asked just one question: “ What’s your edge? ” My friend got the job because his answer was differentiated, credible, and backed up by a history of investing success. It is unexciting and hard to prove, but in fact “We execute better” is a critical differentiator. – Thesis. – Execution.

article thumbnail

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

They literally can’t respond to our core differentiator. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. PR requires time and effort from your team that isn’t spent elsewhere and thus is a real cost. But assuming they were able to copy us. You need a wedge.

Startup 150
article thumbnail

Public Relations Tips for Small Businesses and Entrepreneurs [Webinar Recap]

Up and Running

To grow a business, most entrepreneurs know that they should be implementing PR strategies. For this webinar, we were joined by Jennefer Witter, CEO and founder of the Boreland Group, and author of the new book, “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed.” The first one is define.

article thumbnail

Entrepreneurs are Everywhere Show No. 41: Chris Schroeder and Andy Cunningham

Steve Blank

The show follows the journeys of founders who share what it takes to build a startup – from restaurants to rocket scientists, to online gifts to online groceries and more. Andy Cunningham , founder and CEO of Cunningham Collective. Joining me in the Stanford University studio were. Andy Cunningham. They don’t know what you do.

article thumbnail

Entrepreneurs are Everywhere Show No. 41: Chris Schroeder and Andy Cunningham

Steve Blank

The show follows the journeys of founders who share what it takes to build a startup – from restaurants to rocket scientists, to online gifts to online groceries and more. Andy Cunningham , founder and CEO of Cunningham Collective. Joining me in the Stanford University studio were. Andy Cunningham. They don’t know what you do.