A Crowded Space

JULY 25, 2011

I thought getting my first 25 customers for QwikTalk would be pretty easy - just launch a few PPC campaigns on Google Adwords and everything should be fine, right? Here’s how the past month has gone: Week 1 - Campaign Setup I launch a couple Adwords campaigns for each of my initial launch categories, SEO, SEM, Excel.

Customer 60

Customer PPC Campaign SEM 60

A Crowded Space

JULY 25, 2011

I thought getting my first 25 customers for QwikTalk would be pretty easy - just launch a few PPC campaigns on Google Adwords and everything should be fine, right? Here's how the past month has gone: Week 1 - Campaign Setup I launch a couple Adwords campaigns for each of my initial launch categories, SEO, SEM, Excel.

Customer 60

Customer PPC Campaign SEM 60

ConversionXL

SEPTEMBER 29, 2015

Often it will end up with you testing things for a year yet ending up with the exact same conversion rate as when you started. ” So it is with conversion rates. Conversion optimization is also a balancing act between exploration and exploration. If this is your strategy, you’re ripe for disappointment.

Conversion 48

Conversion SEM PPC Web 48

Duct Tape Marketing

MAY 4, 2016

So, don’t think of this post simply as a list, look at it as a table of contents to your education on the subject of Lead Generation and Conversion. WordStream – Service that manages PPC campaigns, but great info too. Email Marketing– This includes the use of targeted and automated email campaigns based on conversion actions.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

AUGUST 28, 2006

Inspite of its absolutely adorable qualities it is surprising that this metric does not get as much prominence as, say, conversion rate ( stop obsessing post , best practices post ). there is some confusion around around a standard metric definition and that does not help. How could that not be simply the best thing in the world?

Metrics 98

Metrics Analytics SEM Campaign 98

ConversionXL

DECEMBER 2, 2015

A/B/n tests are controlled experiments run on 1 or more variations + the original page that directly compare conversion rate means based on the changes made between variations. Bugs – if they’re around – are your main conversion killer. A/B Testing, Multivariate, and Bandit Algorithms: What’s the Difference? Probably not.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. The book, like this blog, rips up that definition and provides a expanded and more realistic business focused world view. Each of this Web Analytics 2.0 Bonus: Interactive CD.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. Definition: It is usually measured in two ways: The percentage of website visitors who see just one page on your site. Instantly useful!

Metrics 120

Metrics Analytics PPC Campaign 120