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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Without the revenue to match its expenses, the company is in now danger of running out of money.

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Flexible VC, a New Model for Companies Targeting Profitability

David Teten

More and more startups are pursuing Revenue-Based VCs , but “RBI” doesn’t fit everyone. Flexible VC 101: Equity Meets Revenue Share. By tying payments to actual revenues, founders and investors remain aligned around the company’s real-time performance, good or bad. Flexible VC: Revenue -based. Of the Inc.

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How to Raise Prices for Existing Customers

ConversionXL

A fixed pricing structure not only reduces potential revenue—and, therefore, the money available to invest back into the product—but also impacts perception: Increasingly, customers will see your product as the “cheap” option. Over time, the potential gain (or loss) in revenue can have an exponential impact. You need the revenue.

Customer 121
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How and Why You Should Validate Your App Idea Before You Build

Up and Running

Some believe in the all-in approach to product development: build an advanced app. An entrepreneur can quantitatively test potential buyers’ real intentions and develop a genuine understanding their needs before building out the product (app). Early stage idea validation can be accomplished without building an application.

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How to Use Social Media To Drive Sales

ConversionXL

Breaking down conversion rates and money spent by social source reveals some interesting insights. analyzed conversion paths on 77,000 orders to determine what sources returned the most revenue. Still that is 2 different large scale studies that seem to confirm that social media conversions suck. The Forrester report.

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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

So, based on my spectacular successes and painful failures around the world, I've developed a ladder of sustainable success. Less than two percent of people on your website will complete the macro-outcome (conversion). I want to go from single cell life to fully formed homo sepians in seven days. Learn, get better, try some more.

Analytics 165
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After the Purchase: Optimizing Customer Retention Through Gamification

ConversionXL

TechValidate’s research found that “30% of companies using gamification improved registration conversion rates by upwards of 50%.” However, what really matters is the ease of the redemption process and the rewards available. Virtual training academy Treehouse teaches beginners coding, app development, and business skills.