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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Part 4 of the Customer Development Manifesto to follow. The board raises a collective eyebrow.

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Flexible VC, a New Model for Companies Targeting Profitability

David Teten

Yes, via conversion rights at a valuation cap. Yes, via conversion rights at a valuation cap. As a result, unfounded hockey-stick graphs and unicorn promises give way to financial fluency, realistic expectations, frank conversations about what a business can credibly achieve, and transparency. . Flexible VC: Compensation-based.

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How and Why You Should Validate Your App Idea Before You Build

Up and Running

Some believe in the all-in approach to product development: build an advanced app. An entrepreneur can quantitatively test potential buyers’ real intentions and develop a genuine understanding their needs before building out the product (app). Early stage idea validation can be accomplished without building an application.

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How to Use Social Media To Drive Sales

ConversionXL

Breaking down conversion rates and money spent by social source reveals some interesting insights. analyzed conversion paths on 77,000 orders to determine what sources returned the most revenue. Still that is 2 different large scale studies that seem to confirm that social media conversions suck. Real money behind numbers.

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How to Work with Lawyers at a Startup

Both Sides of the Table

You never got around to agreeing exact equity splits but you had many conversations about it. I know he’s smart but you wouldn’t hire a Javascript developer to do your database design – would you? You can’t just understand “redemption rights&# in theory. Here’s a hack for you.

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Why In-Game Advertising Sucks

Austin Startup

It’s as frustrating for advertisers as it is for developers, and gamers are equally jaded. Look out for the following indicators: Developers (??) As a developer, the misery really begins once you’ve decided to bite the bullet and integrate ads into your game. In other words, in-game advertising sucks for everyone.

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Texting: The Killer Application in your Offline Marketing Arsenal

Duct Tape Marketing

Increase options and redemptions. Texting will ensure you develop a lasting relationship with both leads and customers. Read Messaging is the New Conversation for Marketing for starters. To get a chance to win an Ipad, they had to text the company to set up an appointment. Here’s what their direct mailer said-. About the Author.