Occam's Razor

SEPTEMBER 30, 2013

It delivers conversions when I visit your site once and buy something. A final tertiary challenge is that in a world dominated by conversations and social, your static content rarely entices any new conversations. Finally it generates a constant stream of social amplification and social conversations! So fix that.

Analytics 154

Analytics Marketing Social Media Technical Review 154

View from Seed

JANUARY 8, 2015

My definition is as follows: Content marketing is just solving the same problems that your product solves through media you create and promote. Your primary CTA needs to ask readers to subscribe to the blog via email (and not RSS, by the way). Show me a PPC campaign capable of doing that. That’s it! Now that’s ROI!

Seed Stage 120

Seed Stage Startup Audience Leadership 120

YoungUpstarts

JULY 1, 2015

Written by Halligan and Shah, “ Inbound Marketing: Get Found Using Google, Social Media, and Blogs ” covers the fundamentals of inbound marketing. Content is shared either directly on the website itself, or accessed through RSS feeds. Google Searches and Social Media. b) Social Media Marketing.

Software Review 100

Software Review Marketing Social Media B2B 100

Occam's Razor

SEPTEMBER 29, 2009

For good measure, just to be extra sure you'll segment out the visitors who come by clicking on your campaigns (display/banner, YouTube, rich media, whatever), and see how many of them were truly new. display campaigns did wonderfully in terms of conversion rate, but not in terms of the major goal of the campaign – sell more stuff.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

JUNE 6, 2007

RSS and RIA's. If you have fifteen years of experience you'll still learn loads from chapters that cover holistic search analytics (internal, SEO, SEM/PPC) and Statistical Significance and Multi Channel Marketing Analytics and Advanced Conversion Rate measurement and more. It is a book about Web Analytics 2.0.

Analytics 60

Analytics Web Affiliate Metrics 60

Software By Rob

FEBRUARY 10, 2009

Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed. The problem was that when I’d purchased the site 18 months ago the conversion rate (the rate at which it converted visitors to buyers) was hovering right around 0%. Subscribe via RSS On Twitter? Check out my book Like this post? 3 Rob on 02.10.09

Design 51

Design Software Review Marketing Software Developers 51

maplebutter.com

JANUARY 8, 2013

what are the most crucial steps to be taken by a new tech startup when outsourcing major part of the tech to IT firms or outsourcing “product development” eg new social media website project? I’ve done everything from creating content to social media outreach and it’s driving okay traffic but nothing crazy.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

MAY 18, 2010

Among things in the above image I love analyzing Direct (to understand value of the free traffic), Visits with Conversions (to understand my BFF sources and pages and behavior), and Non-bounce Visits (to understand people who give me a chance to do business with them). "Social media campaigns" ( context ). to your website.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

OCTOBER 19, 2010

Any website that provides an RSS feed would do very well to use Feedburner. There is a lot of clickstream activity that is happening inside your RSS feed (and away from your website). You are also in control of study participants and you can invite them via social media or a pop up on your site. Percent Mobile. LivePerson.

Analytics 135

Analytics Web Non-Compete Campaign 135

sharkseo.com

NOVEMBER 29, 2010

RSS Feed 19 Nov 2010, Posted by admin in Featured , Nohat , 26 Comments SEO Advice for Bootstrapped Startups SEO can provide a hugely valuable source of traffic, if done right – especially for a bootstrapped startup where money is tight. With brands of mine such as Outspoken Media and Sugarrae , obviously, we knew who we were (us!)

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

unbounce.com

DECEMBER 11, 2012

Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Subscribe to the Unbounce Conversion Newsletter. -->. Conversion. Social Media. Are you creating a separate landing page for each inbound source (email, social, PPC) and see which gets you the most conversions.

PPC 94

PPC Social Media Conversion Elevator Pitch 94