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Selling to the enterprise: “Sell to few” vs. “sell to many”?

Version One Ventures

How do we differentiate between B2B start-ups that sell to many vs. sell to a few? Sell to few”: Traditional enterprise sales. Selling into this market requires the traditional enterprise sales approach, comprised of a large ‘boots on the ground’ field sales team that works with key decision makers (e.g.

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The Secret Sauce Of Start-Up Success

YoungUpstarts

You want the starting market you have chosen to be narrow enough to allow your product/service to be easily differentiated, but not so narrow that there isn’t enough market for the business to be viable. Try to automate everything so you can grow quickly and cost-effectively. Get the right team in place. Sound harsh?

Georgia 238
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Strategy Roundtable For Entrepreneurs: Exciting Companies Lined Up For Microsoft Startup Grant Finals

ReadWriteStart

What I find exciting about Freshdesk is that they may be able to do the same thing in customer support that Zoho did in CRM: a drastic downshifting of the price-point of a full-functionality, differentiated, cutting edge customer support solution.

India 123
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10 Reasons Why Your Marketing Plans Don’t Work

Up and Running

Differentiate yourself. Wait to start expanding your marketing team until you’ve exhausted other lower cost options, or it’s obvious that you can’t scale your business without expanding your team. Is it increasing sales by 20 percent per quarter? Strategies for various stages in the sales cycle.

Marketing 109
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Gain Freedom With The Hands Off CEO Blueprint

Duct Tape Marketing

16:21] How do you help people differentiate between growth and scale? [22:16] But that comes at a cost. And then what happens is, meanwhile, as you're going and doing that, working in the business, then you're like, oh crap, our sales are down. We need to go make more sales.

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Why an investor rejection isn't a knock on you

Hippoland

Unless you have a differentiated angle / approach to the problem AND/OR significant traction, an investor won’t be able to understand why you stand out and why to back your horse instead of someone else’s. Note: by differentiation, I’m not talking about product or feature differentiation but outcome differentiation.

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Why an investor rejection isn't a knock on you

Hippoland

Unless you have a differentiated angle / approach to the problem AND/OR significant traction, an investor won’t be able to understand why you stand out and why to back your horse instead of someone else’s. Note: by differentiation, I’m not talking about product or feature differentiation but outcome differentiation.