Startup Lessons Learned

SEPTEMBER 30, 2008

So I initially gravitated to the CTO title, and not VP of Engineering. But since I spent a long time in a hybrid CTO/VP Engineering role, I still have this nagging question. In my mind, theyre racking up costs (one month for that part, two months for that other part, uh oh). I mean, have you seen other people? Heres my take.

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

Startup Lessons Learned

SEPTEMBER 2, 2008

We wanted an agile approach that would allow us to build our software architecture as we needed it, without downtime, but also without large amounts of up-front cost. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94

ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), Make sure you have a good understanding of your value proposition, cost structure, revenue streams, customer segments, etc.

Marketing 48

Marketing Distribution Retention eCommerce 48

Startup Lessons Learned

SEPTEMBER 5, 2008

MogileFS - "Distributed (meta) file system. link] And - of course - going through [link] and reading up on the various different approaches different companies have (successfully) taken towards getting scalability at reasonably low cost. Three of my favorite: memcached - an in-memory object caching system. Pay less for storage.

Open Source 107

Open Source San Francisco Continuous Deployment Lean 107

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. This includes ads, team costs (fraction of your weekly work hours invested), and any other effort required.

Revenue 60

Revenue Acquisition Channel Campaign 60

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. They are detail oriented, cost focused, quality obsessed and chasing a big market opportunity.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Startup Lessons Learned

SEPTEMBER 10, 2008

At IMVU , our engineering team accumulated thousands upon thousands of tests, and we had a build cluster (using BuildBot ) that ran them. Automated testing dramatically reduces the cost of certifying changes, because it removes all of the grunt work QA traditionally does in software. Do new candidates write code during their interview?

Software Review 144

Software Review Technical Review San Francisco Continuous Deployment 144

Startup Lessons Learned

SEPTEMBER 8, 2008

It cost us a few hundred thousand dollars to get our app up and running, but none of that was dollars spent on software licenses or professional services. I cant really imagine how much it cost our "grownup" counterparts at other dot-com startups to get their first app up and running. Looking back, that was a special moment.

San Francisco 68

San Francisco Technology Continuous Deployment Lean 68

Startup Lessons Learned

SEPTEMBER 2, 2008

Or your cost of customer acquisition just magically floats up to match your customer lifetime value. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. we dont talk enough about how it feels. How to listen to customers, and not just the loud.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

crowdSPRING Blog

DECEMBER 8, 2013

For companies dependent on local customers (talking to you Mom & Pop retail store) the US Post Office offers a fantastic product that allows you to target customers (existing or potential) via their zip codes, their streets, or their addresses at a very low cost. Pay-per-click.

Small Business 85

Small Business Startup Campaign SEM 85

crowdSPRING Blog

OCTOBER 27, 2013

Beware, however, a loss of control over messaging, increased costs, and poor integration with your other marketing efforts. Other companies are moving in this direction, and recommendation engines are becoming more and more common. By outsourcing managers can free up their time, leverage expert help, and create brand value.

Small Business 92

Small Business Securities and Exchange Commission Social Media Startup 92

crowdSPRING Blog

SEPTEMBER 20, 2010

If you want to learn more about search engine marketing, I suggest you read 10 Practical Small Business SEO and SEM marketing tips. It would cost you considerably more (in setup, time, and support) to replicate the services offered in Google Apps on your own. Google Analytics. Google Apps.

Small Business 102

Small Business Analytics Social Media Search 102

Occam's Razor

AUGUST 28, 2006

Depending on the cost of items you sell on your website each percent point of abandonment could represent tens of thousands to millions of dollars per month in revenue. You have taken time to understand the distribution of departures between the cart and checkout processes. That should give you some range to think about.

Metrics 98

Metrics Analytics SEM Campaign 98