TechEmpower
FEBRUARY 13, 2013
Although we spend plenty of time researching and developing with new technologies based on desire and need, we don't want our clients to be guinea pigs (unless that's the nature of their business, of course). So even if that business doesn't exist as anything but a web site, we want them to avoid unnecessary technology risks.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
Yeah yeah, nowadays marketing is about "relationships" and "authority" and other things which cost time but not money. It sounds simple: The average cost of acquiring a customer is $C (advertising, sales, support, doing demos) and the lifetime revenue you get from that customer is $R, so if C < R you have a business.
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Steve Blank
MARCH 8, 2011
Could we even could find 40 Stanford graduate students interested in being guinea pigs for this new class? Agora’s selling points are its ability to reduce users’ IT infrastructure cost and enhance revenue for service providers. Veritas is making a low cost, residential wind turbine. What if I was wrong?
YoungUpstarts
APRIL 25, 2019
This will not only increase financial costs but will also take longer to get settled. As such, don’t allow yourself to be made into a guinea pig and choose wisely while selecting the supplier and its products so as to test out the products at low prices. Hunt for the highest rated suppliers and products.
Up and Running
DECEMBER 5, 2014
“I figured that this would be an easy and cost-effective way to assess the demand for these products in my local area. Be your own guinea pig. Some business ideas require a human guinea pig or person willing to volunteer to use the product or perform the service. Who better than yourself to see if your idea works?
Mike Michalowicz
AUGUST 1, 2014
The new equipment purchase may be delayed, or a more cost effective alternative may be found. I became my own guinea pig for Profit First. The business owner will see his available cash (which has had the profit already deducted) and make decisions accordingly. Every quarter since, I have posted a profit.
The Startup Toolkit
OCTOBER 28, 2011
The first is to be able to provide proven funnel costs, from acquisition through creation & sharing. If you provide clients the tech, they’re going to mess up everything else and then blame you when they receive zero user-generated whatevers. You won’t be getting a testimonial.
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