article thumbnail

5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Get exposure for your expertise.

Marketing 265
article thumbnail

How To Size Your Marketing Budget For Funding

Startup Professionals Musings

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Get exposure for your expertise.

Marketing 257
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Proven Framework For Building A Thriving Community

Duct Tape Marketing

And then finally, our shareable moment is kind of the advocate part of the buyer's journey is it's a swag store or it's content that you've created that they can share or those white papers. Cuz it's not just, you know, it's like when viral videos were like all the thing, everybody wanted to make a viral video, but why ?

article thumbnail

Five Elements of a Credible Startup Marketing Plan

Startup Professionals Musings

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Get exposure for your expertise.

Marketing 235
article thumbnail

How To Size Your Marketing Budget For Funding

Gust

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Get exposure for your expertise.

Marketing 146
article thumbnail

Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking the Code

Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services! You can download the full white paper at www.bvp.com/cloud or click here. Popular Media: the key to viral marketing. McKinsey highlight #1: the art of cost cutting or. Post a Comment. Newer Post.

article thumbnail

Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Using this metric on your white papers, case studies, and videos is setting yourself up to fail. Obsessing over going viral. email, ads, retargeting, etc.)

Demand 124