Remove Customer Development Remove Demand Remove Founder Remove Operations
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How To Find the Right Co-Founders?

Steve Blank

How do you figure out what’s the right mix of skills for the co-founders of your startup? I was having breakfast with Radhika, an ex-grad student of mine who wanted to share her Customer Discovery progress for her consumer hardware startup. . Trying to figure out what the right set of co-founders isn’t so clear.

Cofounder 335
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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

For example, our goal could be: Create demand for our products and drive it into our sales channel. Create awareness of our company and brand for potential customers. In crafting your messages, remember that all messages operate in a context that may have an expiration date. with a strategy. they’ll win.). The question is when

Marketing 315
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10,000 Startups – Startup Weekend Next

Steve Blank

The class teaches founders how to dramatically reduce their failure rate through the combination of business model design, customer development and agile development using the Startup Owners Manual. You’ll understand the customer development process. The Lean LaunchPad Class. How it Works. Starts Nov 28 th.

Startup 335
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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Turns out, there was aboslutely no demand whatsoever for that particular product.

Demand 167
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Lead and Disrupt

Steve Blank

The key was the realization that start-ups are not simply smaller versions of large companies, which execute/ exploit known business models, and whose customers, problems, and necessary product features are all “knowns.” In sharp contrast, start-ups operate in “search/ explore ” mode, seeking a repeatable and profitable business model.

Incubator 414
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. The goal was simple: validate demand or move on. These days, many agencies start as a lean operation. For example, after looking at the broader market, we saw that a service that helps marketers scale their video content was in demand.

PR 120