Steve Blank
JUNE 26, 2014
We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. We’ve pivoted our Lean LaunchPad / I-Corps curriculum.
The Next Web
JUNE 8, 2014
The keys are maintaining capital efficiency, launching early versions to the SMB market and constantly applying customer development methods. Design & Dev Entrepreneur Analysis and Opinion' And more importantly, B2B companies. This story continues at The Next Web.
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Steve Blank
JANUARY 30, 2013
Doing so meant they would have to take risks for IP acquisition and customer/market risks outside their experience or comfort zone. 2) We should have had buy-in about the value of disruptive new business models, design and open innovation thinking. Venture Fest was not integral to their success.
Steve Blank
FEBRUARY 18, 2010
After I retired, I began teaching Customer Development , a theory of how to reduce early stage risk in entrepreneurial ventures. 15,000 copies later, the horrifically bad proofreading, design and layout is now a badge of honor. Raising Money Using Customer Development……… 47.
Steve Blank
MAY 26, 2009
You don’t need to worry about any Intellectual Property (IP) issues. The next week another team, working on a new type of solid oxide fuel cell, remarked, “Professor Blank, in our industry there’s a ton of patents and stuff and people tell us we shouldn’t be out there unless we start patent protecting all our IP.”
Steve Blank
DECEMBER 7, 2009
Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. See part one for the first time it happened. This time it was serious. Good stuff too.
Startup Lessons Learned
SEPTEMBER 15, 2008
The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.
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