Remove Demand Remove Marketing Remove Product Remove Product Name
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Why Some Startups Win

Steve Blank

I was having a second coffee with an ex student, now the head of a marketing inside a rapidly growing startup. His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. All good news. Why Do You Work Here? Titles Are Not Your Job.

Startup 328
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[Interview] Robert Morton, Toronto Business Leader and Former Home Capital Executive On New Product Development

YoungUpstarts

New product development is an essential part of the entrepreneurial landscape. For companies of all sizes, from big corporations to small businesses, new product development is crucial. New products help companies continue to grow, thrive and generate revenue. Why would a company want to introduce a new product?

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

At the same time we were educating the press , we began to educate our own marketing department about what exactly we were supposed to be doing inside the company. During the first few weeks I asked each of my department heads what they did for marketing and the company. Titles are not the same as what your job is. This is a big idea.

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E-commerce Startup Checklist

The Startup Magazine

Establishing an e-commerce entails more than selecting some of your products and services and listing them on your website. Starting an e-commerce does not make your product strong to compete with Amazon or Flipkart. Absence of competition is an indication of lack of demand or remarkable business success. Evaluation of demand.

Startup 97
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The Ultimate Inventor’s Guide to Inventing Things

Up and Running

Please consult a patent attorney for more information about filing for a patent, and getting your idea to market. . But, when it comes to inventing things, the real trick is sticking the journey through or going from idea to invention to market. Step 3: Do basic market research (before investing money). Resources for inventors.

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When Microsoft Threatened to Sue Us Over the Letter “E”

Steve Blank

And with that same massive leap of creativity Microsoft decided that their logo would have their product name and the letter “E’ with a swoop over it. One of E.piphany’s product innovations was that we used this new fangled invention called the browser and we ran on both Netscape and Microsoft’s.

SQL 288
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How to Make Product Pages That Sell

Up and Running

Product descriptions are meant to convince customers to buy things, right? But if a shopper can’t find your product description, it will never work its magic. That’s why you need to make sure that your product descriptions pop up higher in the search rankings. That helps search engines identify the product properly.

Product 101