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Why Some Startups Win

Steve Blank

I was having a second coffee with an ex student, now the head of a marketing inside a rapidly growing startup. His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. All good news. Why Do You Work Here? Titles Are Not Your Job.

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

At the same time we were educating the press , we began to educate our own marketing department about what exactly we were supposed to be doing inside the company. During the first few weeks I asked each of my department heads what they did for marketing and the company. Titles are not the same as what your job is. This is a big idea.

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E-commerce Startup Checklist

The Startup Magazine

Absence of competition is an indication of lack of demand or remarkable business success. Once you have selected your niche, avoid rushing into product ideas. Think about the design of your brand and the prospective market. Evaluation of demand. Do you understand your market? Naming your company.

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[Interview] Robert Morton, Toronto Business Leader and Former Home Capital Executive On New Product Development

YoungUpstarts

Prior to establishing his firm, Rob spent more than two decades holding a variety of leadership positions in the financial services industry, working in securities, asset management, equities, capital markets, and mutual funds. He talks about why and how new products are crucial to the success of every company.

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When Microsoft Threatened to Sue Us Over the Letter “E”

Steve Blank

And with that same massive leap of creativity Microsoft decided that their logo would have their product name and the letter “E’ with a swoop over it. One of E.piphany’s product innovations was that we used this new fangled invention called the browser and we ran on both Netscape and Microsoft’s.

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The Ultimate Inventor’s Guide to Inventing Things

Up and Running

Please consult a patent attorney for more information about filing for a patent, and getting your idea to market. . But, when it comes to inventing things, the real trick is sticking the journey through or going from idea to invention to market. Step 3: Do basic market research (before investing money).

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How to Take Your Business Global

Women Entrepreneurs Can

Your plan should cover demand in other markets for what you can offer, how you will deal with local culture, and the basics like taking the time to compare freight quotes , so you know how to ship your products abroad. Do plenty of research into the foreign market, and find international markets for your products or services.

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