Both Sides of the Table

MARCH 25, 2016

It turns out that to build a successful company you ultimately need this strange thing called “revenue” that people don’t just hand you: You need to earn it. And there’s this other thing called “gross margin,” which shows the quality of your revenue. How much ad revenue does TripAdvisor make?

Startup 150

Startup Seed Money DC Software Review 150

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks!

Product 350

Product Tuvalu Dilution Incubator 350

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

SEPTEMBER 5, 2019

Customer personas are often talked about in marketing and product design, but they’re almost never done well. Cooper framed personas as a way of avoiding designing for an “elastic” user, and thus cementing some sort of common properties across segments to aid cohesive design strategy. Artistic and Aspirational Alex…?

Software Review 115

Software Review Design Agile Analytics 115

Austin Startup

MARCH 26, 2019

How will you take advantage of SEO and SEM? One thing worth considering is that your gross margins will tell you whether certain distribution channels are viable?—?for Not every 3PL is designed for the speed of DTC so make sure that they won’t be the bottleneck as your brand starts to scale.

Technical Review 49

Technical Review Software Review China Acquisition 49

ConversionXL

MARCH 7, 2017

User personas are often talked about in marketing and product design, but they’re almost never done well. Cooper framed personas as a way of avoiding designing for an “elastic” user, and thus cementing some sort of common properties across segments to aid cohesive design strategy. Artistic and Aspirational Alex…?

Software Review 102

Software Review Design Agile Analytics 102

ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), Make sure you have a good understanding of your value proposition, cost structure, revenue streams, customer segments, etc.

Marketing 48

Marketing Distribution Retention eCommerce 48

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. The design was actually a negative drag on selling anything off a retail shelf. From grumbling skeptics, they all became packaging design converts.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Lessons Learned

SEPTEMBER 15, 2008

This slinging of whatever against the wall to see what sticks does not a market make, is to me a sign of too much capital in the wrong hands, and it's already the most over invested area in recent years- in both human and financial capital- particularly relative to revenue. How to listen to customers, and not just the loud.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. It appears that LTV should be about 3 x CAC for a viable SaaS or other form of recurring revenue model. For more on the topic of Viral Growth, refer to my blog post on that topic here.)

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

JANUARY 6, 2021

Marketing mistakes can cost your business a lot of lost revenue. Designing collateral and assets for social media. Create and distribute content on key channels to reach new audiences. Demonstrable experience with social media marketing, email marketing, advertising campaigns, marketing databases and analytics, and SEO/SEM.

Hiring 82

Hiring Management Marketing Social Media 82

ConversionXL

DECEMBER 2, 2015

In other words, multivariate tests are like A/B/n tests in that they test an original against variations, but each variation contains different design elements. If you’re calling your tests when you hit significance, you’ll find that most of your lifts don’t translate to increased revenue (that’s the goal, afterall). PPC/SEM campaign.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Startup Lessons Learned

SEPTEMBER 28, 2008

In fact, in the early days, when IMVU would experience unexpected surges of revenue or traffic, it was inevitable that every person in the company was convinced that their project was responsible. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

Lean 68

Lean San Francisco Continuous Deployment Startup 68

Startup Lessons Learned

SEPTEMBER 29, 2008

Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. Or it could be that they are endlessly pecking through menus, totally confused about what to do next.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68