A Smart Bear: Startups and Marketing for Geeks

JULY 19, 2010

About twenty people on Answers OnStartups have asked this question in one form or another: When I meet an angel investor, he may ask: "What if a big company copies your idea and develops the same website as yours after your website goes public?". P.S. For more, here are detailed examples of how this mindset also sets up your sales pitch.

Software Review 325

Software Review Technical Review Development Team Review Bolivia 325

thenetsetter.com

OCTOBER 23, 2010

Archives Team Badges & Banners Netsetter Directory Twitter Updates Email Updates Rss Updates Do You Need to Be a Developer to Found a Web Startup? If you read a lot of these though you start wondering if the only route into the world of web startups is to be a developer or computer engineer of some kind.

Web 40

Web Technical Review Developer Cofounder 40

Both Sides of the Table

JULY 14, 2010

Here’s how it goes: You have a business development group with two people. So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. Similar with product features.

Development Team Review 323

Development Team Review SEM Channel Social Media 323

Startup Lessons Learned

NOVEMBER 8, 2008

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? Steve Blank has devoted many years now to trying to answer that question, with a theory he calls Customer Development. You can learn about customer development, and quite a bit more, in Steves book The Four Steps to the Epiphany.

Customer Development 168

Customer Development Developer San Francisco Customer 168

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 28, 2010

I considered pop-up banners one of the most annoying things about surfing the web, especially during the early days before pop-up blockers became standard in browsers. For a long time I had a rule for my blog: no pop-ups. If I didn’t personally like them, why would I subject my audience to them? Things have changed.

Software Review 83

Software Review Development Team Review Technical Review Email 83

ConversionXL

APRIL 1, 2019

Blog posts by your development team explain the complexities of how the AI system works, highlight how you gather and parse training data, and list use cases befitting Fortune 500 clients. It can also come up in face-to-face meetings—sales pitches, conferences talks, account reviews, etc. Have a broad review process.

Technical Review 133

Technical Review Marketing Software Review Audience 133

Startup Lessons Learned

APRIL 26, 2009

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. Open APIs and data-oriented architecture (aka "web 2.0").

Product Development 88

Product Development Developer San Francisco Product 88

ConversionXL

JUNE 16, 2020

You have strategy, content, design, and dev—that’s at least four people. If you’re designing and developing “custom” pages all the time, you’re doing it wrong. Marketers build pages; developers build systems. You want developers to create templates that enable marketers to build many pages without coding.

SEO 121

SEO Technical Review Software Review XML 121

crowdSPRING Blog

JANUARY 20, 2019

If you’re setting business goals – and you absolutely should be – CRMs can help you review your metrics (i.e. number of emails sent, number of meetings booked) to understand how your team is doing. How about this: CRMs can boost sales. But many other teams can get value out of a customer relationship system.

Small Business 61

Small Business Social Media Software Review California 61

mashable.com

OCTOBER 27, 2010

So, you’re a small or medium-sized business, and you want to build a Facebook, mobile or web app. If you find you need a developer to work with you, do you reach out to a freelancer or do you call an agency? But do you use one of the many do-it-yourself tools online, or do you call in a professional?

Small Business 104

Small Business Technical Review Social Media Software Review 104

View from Seed

MARCH 19, 2015

” After spending some time at the acquiring company, I was hired by Google and eventually was put in charge of the development team that launched AdWords. Our product, a software development and testing tool, was amazingly innovative, worked great, and won a bunch of prestigious awards. Another success.

Product 120

Product Technical Review Marketing Lean 120

Entrepreneurs-Journey.com by Yaro Starak

OCTOBER 7, 2010

It is the brainchild of Andy Jenkins , who with a development team have been putting the final touches on what looks like a potentially very good system. I haven’t had a chance to play with all these systems yet, so I haven’t give you an in-depth review.

Management 72

Management Affiliate Software Review Technical Review 72

Startup Lessons Learned

JUNE 8, 2009

You constantly assess the situation, looking for hazards and timing your movements carefully to get across safely. For example, I quickly learned that when I twittered about the event, more often than not I would make a sale. So the product development team was busy creating lots of split-tests for lots of hypotheses.

San Francisco 84

San Francisco Lean Continuous Deployment DC 84

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Lessons Learned

NOVEMBER 17, 2008

Now its time to start to think seriously about how to find a repeatable and scalable sales process, how to position and market the product, and how to build a product development team that can turn an early product into a Whole Product. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

San Francisco 88

San Francisco Lean Continuous Deployment DC 88

sivers.org

JUNE 25, 2010

They log in to translate the documents, one at a time, marking each finished when done, which sends the file back to the company for review.” Say, “We are hiring a developer to create only the beginning of an application. Also important: Only go for providers who have great reviews from many past customers.

CTO Hire 84

CTO Hire Hiring Software Review Technical Review 84

Startup Lessons Learned

OCTOBER 20, 2008

Lessons Learned by Eric Ries Monday, October 20, 2008 The engineering managers lament I was inspired to write The product managers lament while meeting with a startup struggling to figure out what had gone wrong with their product development process. And this was a huge product, which took years to develop.

Software Review 164

Software Review Engineer Management Technical Review 164

Startup Lessons Learned

DECEMBER 7, 2008

Sometimes, a great hacker has the potential to grow into the CTO of a company, and in those cases all you need is an outside mentor who can work with them to develop those skills. At the end of the day, the product development team of a startup (large or small) is a service organization. Does this sound familiar?

Software Review 94

Software Review Technical Review Part-Time VPE San Francisco 94

Up and Running

MAY 6, 2015

We as marketing people and people that use the web tend to over-estimate homepages in terms of their importance because they’re the front page of your site. Cody, the VP of Sales wants this lead form on the front page. The marketing team wants this video. The web designer’s like, “What do I do?”

SBA 60

SBA Technical Review Software Review Small Business 60

blog.expensify.com

APRIL 24, 2012

Or, rather, more offensively to Facebook and Google employees, less offensive to.NET developers, though the underlying message is the same.). But just to clarify a couple points, 24-hours into the storm: Yes,NET developers are great at what they do. It’s the most modern platform for application development on the planet.

Java 107

Java PHP Software Review Coder 107

ConversionXL

NOVEMBER 11, 2015

Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot. The services offered post-sale are not necessarily well-regarded and in the worst case may be considered “nickel and dime” – though that may be changing. It’s not cheap.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Both Sides of the Table

MAY 7, 2011

This ended up developing into Visual Basic for Applications , the strategy for programmability in Microsoft Office. It helps with sales cycles because customers know that they can switch away if they so choose. Do you see product managers as a hindrance to software development? Communicating with the developers who write code.

Software Review 285

Software Review Software St. Louis API 285