Startup Professionals Musings

SEPTEMBER 28, 2012

It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 289

Social Media Small Business Media Technical Review 289

Startup Professionals Musings

NOVEMBER 2, 2013

It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 267

Social Media Media Social Network Viral 267

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.

Social Media 261

Social Media Media Marketing Social Network 261

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Start social networking with peers.

Social Media 222

Social Media Media Marketing Social Network 222

Both Sides of the Table

AUGUST 2, 2009

On Facebook (and nearly all social networks that preceded it) the relationship was always reciprocal – if I accept your invitation to follow me then I have to follow you. Capture the data – the currency of online direct marketing prior to Twitter was the email address. Facebook.

Conversion 235

Conversion Management Social Network Philadelphia 235

YoungUpstarts

JULY 4, 2011

Respond, re-tweet, take actions or create a new conversation on major social sites. Import customer profiles and contact information to segment direct marketing efforts. Highlight influencers in your Social Customer Relationship Management (CRM). Market to these contacts directly based on available public information.

Small Business 162

Small Business Management Aggregator Social Network 162

YoungUpstarts

MAY 24, 2012

From the Arab Spring, Occupy Wall Street , hand-crafted bamboo bikes to Pepsi’s “Refresh” Project , Goodson explains that citizens and companies alike are leveraging on the ease of starting any movement big or small through a mix of online social networks and offline gatherings. source of image ).

Social Media 145

Social Media Channel Curation PR 145