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One Piece Of Advice Startups Might Not Hear – Direct Marketing Is Not Dead

YoungUpstarts

There are so many ways to use the internet to get word out that you have a new company that it is easy to forget that there are other approaches to marketing that are becoming largely untapped. One of the best ways to grow both your market and your own personal network within that market is direct marketing, especially in print.

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Develop a marketing strategy specific to this media. Don’t use the same message on Twitter you developed for email blasts and postcard blitzes.

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Paranoid Companies Miss the Best New Opportunities

Startup Professionals Musings

It was heavy on visual development capability but light on modeling and simulation, and we kept battling a competitor in the marketplace who had essentially the inverse strengths in a similar product. We were both losing in the lucrative high-end market segment. Cross endorsement.

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Your Toughest Competitor May be Your Best Partner

Startup Professionals Musings

It was heavy on visual development capability but light on modeling and simulation, and we kept battling a competitor in the marketplace who had essentially the inverse strengths in a similar product. We were both losing in the lucrative high-end market segment. Cross endorsement.

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New Blog of Note in the Direct Marketing World

OnlyOnce

New Blog of Note in the Direct Marketing World Gene Raitt, Chairman of the DMA, has launched a new blog today called DM Unplugged. Gene won't be the only contributor -- over time, other DMA board members (including me) and thought leaders in the direct and interactive marketing communities at large -- will contribute as well.

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Always Right: Five Risks You Must Take With Your Customers

YoungUpstarts

You’d be much better served to use what you know about your customers to create highly targeted and personalized direct marketing campaigns. In 1983 he cofounded Direct Mail Express (DME) in Daytona Beach, Florida, with his siblings Mike and Kathy.

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[ADV] Neil Billock On Rebuilding Puerto Rico: A Viable Market For SMBs To Penetrate

YoungUpstarts

To enliven Puerto Rico´s market, Neil Billock has recently moved his direct marketing business and entrepreneurship to the country. Billock´s decision to move his direct marketing expertise to Puerto Rico is intended to rejuvenate the country’s economy by helping local businesses grow.