Remove Differentiation Remove Metrics Remove Product Development Remove Technology
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How and Where to Write About Technology in Your Business Plan

Up and Running

Often, a business plan introduces a new technology that requires some explaining. On one hand, as a reader of business plans for investors, I see way too many business plans that ask a reader to wade neck-deep through technology to get to the business. Establish technology as a differentiator, when it is.

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WHY ARE COMPANIES GRAPPLING FOR DATA

The Startup Magazine

In a conventional business perspective, there are significantly lesser areas to differentiate yourself from the competition. Most industries have touched their peak, matured, and there is little room to improve in the world of homogenous products, similar marketing, and standardized, efficient processes.

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. It outlines four major growth strategies: market penetration , market development , product development , and diversification. Product development. New channels. Acquisitions.

Marketing 115
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Make The Most Of Your Next VC Pitch By Doing These 10 Things

YoungUpstarts

Competition from other startups and established incumbents, constraints on time and capital, and limited access to talent and technology resources are just a few of the hurdles nearly every first-time founder faces while trying to build a business. Lots of founders get caught up in highlighting the product features they’re excited about.

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Launching a Portfolio Acceleration Platform at a Venture Capital or Private Equity Fund

David Teten

Nick Kim , Crosscut’s Head of Platform, in his presentation at the 4th Annual VC Platform Summit, shared their Platform development methodology, which he viewed as an exercise in product development. For example, recruiting writ large is useful at all stages of development. In-house, brand-name guru.

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What Not To Do When Marketing During A Pandemic 

YoungUpstarts

A next positive step is to make sure the content you are sharing is memorable and differentiated from the others.” Another common mistake that marketing teams are making is using the same metrics for success that they have used in the past. If you use these same metrics, you’re going to be sorely disappointed in the results.

Marketing 262
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.