crowdSPRING Blog

SEPTEMBER 25, 2011

In the past year you have probably handed out and received literally hundreds of these tiny leaflets – an ongoing marketing effort that we don’t often think of as marketing. Another great marketing strategy is to show a potential customer how others like them have benefitted by using your product or service.

Lean 112

Lean Marketing Public Relations Small Business 112

Startup Lessons Learned

APRIL 7, 2010

Lessons Learned by Eric Ries Wednesday, April 7, 2010 Learning is better than optimization (the local maximum problem) Lean startups don’t optimize. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. That’s right.

San Francisco 154

San Francisco Lean Metrics Design 154

Duct Tape Marketing

JANUARY 20, 2022

Standing Out In A Crowded Market written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mike Michalowicz. In this episode of the Duct Tape Marketing Podcast , I interview Mike Michalowicz. And we’re talking about his latest book called – Get Different: Marketing That Can’t Be Ignored!

Marketing 85

Marketing eCommerce Audio Networking 85

Both Sides of the Table

DECEMBER 25, 2011

Maker Studios is the ultimate “lean startup.” ” And then you can build email lists and market video content to your fans in the same way Gilt Groupe markets its clothes to its end consumers, making it an insanely scalable business. Sound familiar? In the era of the Internet video is not a one-way medium.

Silicon Valley 291

Silicon Valley Los Angeles Distribution Internet 291

Steve Blank

APRIL 30, 2009

Maybe It’s Me When I got to the SuperMac, our Marketing Communications group told me about our “award-winning&# retail packaging for our graphics boards. Her packaging class was so good that we sent every new marketer at SuperMac to take it. Yet when I saw our retail package, I was confused. Worry about the sales results.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Occam's Razor

JANUARY 28, 2013

Masterful design, branding and marketing. As a Digital Marketing Evangelist you can imagine how much that pains me. It is ok that when I'm shopping for a $368 dress they show "Ads by Google" to Lean Cuisine (PS: I'm not fat), NextTag, UGG, and Nordstrom. Every Brand Marketer knows the brand attributes.

Web 164

Web Design Marketing Security 164

Duct Tape Marketing

MAY 30, 2012

No matter how important social media use has become in the marketing mix, email is still the most cost effective and responsive form of direct marketing – particularly if you build and manage your list with care. Get as many people as possible to subscribe and market to them all like numbers.

Email 65

Email Clickthrough Lean Social Media 65