Direct Marketing Metrics Revenue Startup 
Startup Professionals Musings
SEPTEMBER 28, 2012
Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. Define relevant metrics and measure.
Startup Professionals Musings
OCTOBER 2, 2018
In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics. Set specific objectives, budgets, and metrics for each one. Expand marketing in channels that work and add others. You can’t do everything that you would like, even if you had the money.
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Startup Professionals Musings
NOVEMBER 2, 2013
Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. Define relevant metrics and measure.
Startup Professionals Musings
APRIL 9, 2012
Think of it as a selling effort, not an attempt to fully describe your startup. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). You need to show your summary revenue and expense projections for three to five years. Executive team.
Startup Professionals Musings
JULY 9, 2011
Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. Define relevant metrics and measure.
Startup Professionals Musings
FEBRUARY 3, 2011
Think of it as a selling effort, not an attempt to fully describe your startup. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). You need to show your summary revenue and expense projections for three to five years. Executive team.
Steve Blank
APRIL 30, 2009
And the final lesson was that we were keeping score on our packaging with the wrong metrics – it wasn’t about awards, it was about sales in the retail channel. We had been outsourcing an important part of our demand creation strategy – packaging – to an outside agency without having the expertise to judge or manage the results.
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