Startup Professionals Musings

JANUARY 11, 2015

Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. A software product is a classic example of a scalable solution, since it costs real money to build the first copy, but unlimited additional copies can be quickly cloned for almost no incremental cost.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

ConversionXL

JULY 20, 2019

Are you promoting the right products to the right people at the right time? Generating revenue via email marketing requires strategy. It’s not about batching and blasting or promoting as many products as you can cram into one email. Once you perfect your ecommerce email marketing strategy, conversions will soar.

eCommerce 90

eCommerce Email Conversion Marketing 90

ConversionXL

FEBRUARY 8, 2016

They’re also two triggers that direct marketers and copywriters have been well aware of for years. Basically, it’s common intuition that in a fearful market, people are looking to irrationally sell stock and in a greedy market people are looking to buy. When Fear Drives Conversions.

Campaign 48

Campaign Texas Conversion Non-Compete 48

Occam's Razor

JANUARY 28, 2013

They are full of nonsenseware – cross-sells and up-sells, all kinds of seals and logos, irrelevant other products, promotions, mobile app pimping and so much more. The products you are purchasing dominate the page, right under the main site header. Shows me again if the product is in stock. How soothing. :) 3.

Web 164

Web Design Marketing Security 164

ConversionXL

DECEMBER 30, 2015

Are you promoting the right products to the right people at the right time? Generating revenue via email marketing requires strategy. It’s not about batching and blasting or promoting as many products as you can cram into one email. Direct Marketing vs. Transactional: Which Is Best? Not necessarily.

eCommerce 48

eCommerce Email Conversion Marketing 48

Up and Running

FEBRUARY 23, 2016

Step 5: Marketing your farm and products. Although Cindy had never farmed before, she had been an active gardener, growing the herbs she needed for her skin care product business, in her own large garden. If you’d taken the time to do your market research, you would have learned there was no demand for passion fruit in Florida.

Colorado 60

Colorado Southern California Business Plan Oregon 60

Duct Tape Marketing

NOVEMBER 14, 2018

So, Procter & Gamble and the big marketers can no longer buy their way to a new brand. On the other hand, smart marketers are thinking like direct marketers now. John Jantsch: So, there’s a bit in this book, current book about going out of business sales. You, kind of wanna expand on that?

Marketing 59

Marketing Artificial Inteligence Vesting Small Business 59

Occam's Razor

MAY 27, 2015

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). Magnificent. Data is important.

Analytics 60

Analytics Marketing Mobile Audience 60

mashable.com

JULY 18, 2012

The product is the star of the show.” After negotiations between the two companies, Google acquired video compression company On2 in February 2010 for $133 million in Google stock. After negotiations between the two companies, Google acquired video compression company On2 in February 2010 for $133 million in Google stock.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

ConversionXL

JULY 11, 2016

Use mini-stories describing your product/service instead of (empty) umbrella terms that everyone else uses. Symptoms – which symptoms does your product solve? Product Page (Option to buy, product information, cross-selling). Nilan Peiris – Product == People. Use marketing to amplify your product.

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

APRIL 20, 2016

If you’ve got the time, watch his poetic “Modern Man” routine: Comedians like Carlin rail against the softening of language, the vague generalities that (mostly) marketers thrust into public discourse. Basically, jargon is like the cheesy stock photo of the copywriting world. Any research done on this? What does it mean?

B2B 48

B2B Audience North America Boston 48