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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

For sustainable, valuable search traffic, you’d better provide it. Satisfying search intent is Google’s fundamental goal. A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. How Google (and others) define search intent.

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What is a CTO?

Austin Startup

Even when someone is aware of what a CTO does, they often have limited context due to the wide variety of CTO roles. They will manage the steps necessary to identify, select, and integrate your software and IT vendors, including third party product dependencies, email, network, wiki, intranet, project management, and telecommunications.

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Speed up or slow down? (for Harvard Business Review)

Startup Lessons Learned

for Harvard Business Review) Over at Harvard Business Review, Ive been building up a series designed to introduce the Lean Startup methodology to a business-focused audience. Defective prototype code was as often thrown out (because customers didnt want it) as it was fixed (when customers did). Are we going too fast?

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Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

Now that Google’s acquisition of ITA is closed, following lenghty FTC review, it would appear Kayak is poised to proceed with their IPO in the coming months. =. Kayak Software Corporation. What They Do: Travel search engine. Search Statistics: 2010 Queries: 634 million. Founding Date: 2004.

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Location & Demographics for your Restaurant by Kasey Anton

Mike Michalowicz

It is much easier and will save you money in the long run (and probably short run) to have your concept set and solidified before embarking on a location search. Nail your concept. The right concept in the wrong location will fail. The wrong concept in the right location will fail.

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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

Microsoft entered the 21st century as the dominant software provider for anyone who interacted with a computing device. 16 years later it’s just another software company. These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. Here’s why.

Azure 120
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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

Microsoft entered the 21st century as the dominant software provider for anyone who interacted with a computing device. 16 years later it’s just another software company. These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. Here’s why.

Azure 120