Advice For Innovative Companies Entering Emerging Markets
YoungUpstarts
JULY 26, 2018
by Joanna Malaczynski, founder of DESi. If you are an innovative company entering an emerging market, you should be aware that you are sailing into a vast ocean and will need to engage in purposeful navigation. I decided to interview some of your predecessors and highlight the key lessons learned by those who have already been there before you: Watch for Critical Market Progression.
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