ConversionXL

JUNE 14, 2021

We’ll cover why a unique selling proposition is important, how to uncover what your customers are hungry for and share a framework for developing and testing a proposition that makes an impact on your business. Advocates are more likely to agree to an interview due to positive sentiment. Without a purpose, this USP wouldn’t exist.

Software Review 158

Software Review Audience Differentiation Framework 158

ConversionXL

APRIL 28, 2020

Since we had a sales development team of our own, we needed to factor in their efforts, too. This is the model my customers referenced when I was selling them demand-gen software in 2014. Honorable mention: The DemandGen Framework. How long is your sales process? A new email is created in HubSpot. Image source ).

Demand 101

Demand Revenue SQL B2B 101

Duct Tape Marketing

NOVEMBER 17, 2022

In this episode, Debbie Howard shares how licensing the Duct Tape Marketing system gave her business the runway and framework to grow, scale, and thrive in her industry. Click on over and give us a review on iTunes, please! So that really became the biggest focus for us was I feel like we've licensed a system that gives us a framework.

Differentiation 73

Differentiation Sales Cycle Audio Networking 73

ConversionXL

MAY 8, 2019

Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. The non-profit StoryCorps provides an interview framework (designed for students but nonetheless an excellent introduction), and there are plenty of articles on journalistic interview tips.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

OCTOBER 22, 2018

Marketers like to work with frameworks. The traditional marketing/sales funnel (soon to be replaced by Hubspot’s Flywheel Model ) is a fantastic framework to put things into perspective. A visitor submits some kind of form with their email, name, or other information to become a known lead. The non-linear user journey.

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

NOVEMBER 5, 2020

I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. It starts with a simple email. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Most B2B buyers know this.

PR 120

PR B2B Lean Audience 120

ConversionXL

APRIL 3, 2018

How many emails do you get cc’d or bcc’d on? email: use data to send highly personalized message by pulling data from across sources (e.g. Ezra Firestone – What Works in Email Marketing Right Now. Email & ads are the 2 big communication channels. On avg $1 spent on email returns $38. Corporate Agility.

Retention 106

Retention Artificial Inteligence Channel Email 106