Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing.

Viral 120

Viral Lead Generation Customer SEM 120

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing.

Lead Generation 137

Lead Generation SEM Viral Social Media 137

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Scott entrepreneur lead generation startup'

Lead Generation 248

Lead Generation SEM Social Media Startup 248

Both Sides of the Table

APRIL 4, 2011

How many through SEM? Measuring viral adoption is obviously important. per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. Most people under estimate the challenge of winning “share of mind” the least understood concept with tech entrepreneurs. SEO is seldom “free.”.

Metrics 346

Metrics Startup Acquisition SEM 346

Startup Professionals Musings

MARCH 16, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Use social media and Search Engine Marketing (SEM) to start. Get exposure for your expertise. Marty Zwilling.

Marketing 257

Marketing SEM Viral Social Media 257

Gust

MARCH 9, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Use social media and Search Engine Marketing (SEM) to start. Get exposure for your expertise.

Marketing 146

Marketing SEM Viral Social Media 146

Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Two Ways to Hold Entrepreneurs Accountable (for Ha. I used to use $.05,

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Professionals Musings

DECEMBER 7, 2010

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Use social media and Search Engine Marketing (SEM) to start. Get exposure for your expertise.

Marketing 235

Marketing SEM Startup Viral 235

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? April 23, 2010 in San Francisco.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. Popular Media: the key to viral marketing. Favorite VC and Entrepreneur blogs. on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). Software 2.0: ► 03/25 - 04/01. (1).

Software Review 48

Software Review SEM Marketing Las Vegas 48

Up and Running

JULY 26, 2016

There are a number of other variables here like virality (the chances of a user referring another user), but I don’t want to overcomplicate things. Google AdWords or SEM (expensive). We “hacked” Reddit by sharing our blog content in the startups, entrepreneurs, and small business subreddits, and making sure it got high visibility.

Revenue 60

Revenue Acquisition Channel Campaign 60

Cracking the Code

NOVEMBER 10, 2009

Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. Popular Media: the key to viral marketing. Favorite VC and Entrepreneur blogs. Posted by Philippe Botteri. at 7:42 PM. 2 comments: Peter Cohen Managing Partner, SaaS Marketing Strategy Advisors. Software 2.0:

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Steve Blank

DECEMBER 7, 2010

We have two great teaching assistants , plus we’ve rounded up a team of 25 mentors (VC’s and entrepreneurs) to help coach the teams. There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) Why Teach This Class? to optimize this search.

Wiki 311

Wiki Lean Management Business Model 311

Startup Lessons Learned

SEPTEMBER 15, 2008

If its part of a viral loop, its probably trying to get them to invite more friends (on average). The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Two Ways to Hold Entrepreneurs Accountable (for Ha. Lean Startup Circle - a mailing list of dedicated and helpful entrepreneurs.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

OCTOBER 7, 2008

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If your app has strong word-of-mouth or viral components, your retention drives new acquisition, and its not so important to have good placement in the store. Or if your lifetime value is high enough, you can just keep spending on SEM.

San Francisco 68

San Francisco Lean Retention SEM 68

Seeing Both Sides

FEBRUARY 9, 2015

I hear this asserted frequently by entrepreneurs who confidently project their businesses with increasingly improving metrics as they scale into the future. That’s why so many great entrepreneurs obsess over the details of landing page wording, button placement and color on a page, creative copy, etc.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

Startup Lessons Learned

SEPTEMBER 18, 2008

On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. Two Ways to Hold Entrepreneurs Accountable (for Ha.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

MARCH 13, 2009

Figuring this out takes time, and few entrepreneurs have the patience to wait it out, because the business plan does such a good job of explaining what customers are going to think. If the viral coefficient is 0.9, Start with a five-dollar-a-day SEM campaign. The problem is that customers dont read your business plan.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

SEPTEMBER 29, 2008

Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Bring your questions.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

crowdSPRING Blog

NOVEMBER 13, 2011

For instance, if you have a simple goal of driving additional traffic to your site it is easy to measure the results (and cost) of the SEM campaign. 5 great viral marketing campaigns (and what small businesses can learn from them!). The resulting data will tell you quickly whether you have accomplished that goal. Graphic: Sam Michel.

Advertising 103

Advertising Lean Marketing Campaign 103

Cracking the Code

OCTOBER 10, 2008

” Gary Messiana, Bessemer Entrepreneur-In-Residence and former CEO, Netli. The most innovative B2C companies are lead generation machines, leveraging search engine optimization (SEO), viral marketing, Search Engine Marketing (SEM), email marketing, and other technically-advanced methods. Favorite VC and Entrepreneur blogs.

Software Review 48

Software Review North America Europe Metrics 48