Startup Lessons Learned

SEPTEMBER 15, 2008

Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Max Levchin of Slide and Paypal has noted that 10% of Slides headcount is devoted to metrics only.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

SEPTEMBER 18, 2008

I originally thought I might get some development process tips (I manage developers), but I find that Im really enjoying your business tips (SEM, listening to customers, etc.). My background isnt metrics, but we came to it as a matter of practicality. 4) More posts about metrics, scaling, and online games. More of the same.

San Francisco 133

San Francisco Lean Continuous Deployment DC 133

Startup Lessons Learned

SEPTEMBER 10, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Facebook Fans Recent & Upcoming Events 2010 I am experimenting with using Plancast to track my 2010 event schedule.

Software Review 68

Software Review San Francisco Technical Review Continuous Deployment 68

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Lessons Learned

SEPTEMBER 12, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Facebook Fans Recent & Upcoming Events 2010 I am experimenting with using Plancast to track my 2010 event schedule.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Startup Lessons Learned

SEPTEMBER 2, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Facebook Fans Recent & Upcoming Events 2010 I am experimenting with using Plancast to track my 2010 event schedule.

San Francisco 142

San Francisco Continuous Deployment Lean DC 142

Startup Professionals Musings

APRIL 4, 2015

Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising. Don’t forget the metrics and analytics.

Social Media 120

Social Media Media SEM Startup 120

Both Sides of the Table

MARCH 25, 2016

How much money will airlines companies, hotel companies or event companies pay me as a referral or for booking? The metrics were good but we wondered how much better they would be when we expanded our product. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. And how much do others providers make?

Startup 150

Startup Seed Money DC Software Review 150

Startup Lessons Learned

SEPTEMBER 14, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Facebook Fans Recent & Upcoming Events 2010 I am experimenting with using Plancast to track my 2010 event schedule.

San Francisco 131

San Francisco Customer Lean Continuous Deployment 131

Startup Lessons Learned

SEPTEMBER 2, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Facebook Fans Recent & Upcoming Events 2010 I am experimenting with using Plancast to track my 2010 event schedule.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 30, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Facebook Fans Recent & Upcoming Events 2010 I am experimenting with using Plancast to track my 2010 event schedule.

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. SaaS business metrics: why are they different? on a scale of 1-4). on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). The 10 laws of SaaS unveiled at Bessemer CEO Summi.

Software Review 48

Software Review SEM Marketing Las Vegas 48

Startup Lessons Learned

SEPTEMBER 1, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Facebook Fans Recent & Upcoming Events 2010 I am experimenting with using Plancast to track my 2010 event schedule.

San Francisco 68

San Francisco Developer Continuous Deployment DC 68

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. Then, compare any change in the awareness metrics you’re measuring in that region with other markets.

Framework 102

Framework Marketing Acquisition Retention 102

Startup Lessons Learned

SEPTEMBER 10, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Facebook Fans Recent & Upcoming Events 2010 I am experimenting with using Plancast to track my 2010 event schedule.

San Francisco 60

San Francisco Continuous Deployment DC Lean 60

Startup Lessons Learned

SEPTEMBER 10, 2008

We did our best to keep the runtime of the tests short (10 minutes was our target), and we always treated a failing test as a serious event (generally, you couldnt check in at all if a test was failing). Facebook Fans Recent & Upcoming Events 2010 I am experimenting with using Plancast to track my 2010 event schedule.

Software Review 144

Software Review Technical Review San Francisco Continuous Deployment 144

Startup Lessons Learned

SEPTEMBER 10, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Facebook Fans Recent & Upcoming Events 2010 I am experimenting with using Plancast to track my 2010 event schedule.

San Francisco 76

San Francisco Continuous Deployment Lean DC 76

Startup Lessons Learned

SEPTEMBER 16, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Facebook Fans Recent & Upcoming Events 2010 I am experimenting with using Plancast to track my 2010 event schedule.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 6, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Facebook Fans Recent & Upcoming Events 2010 I am experimenting with using Plancast to track my 2010 event schedule.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 8, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Facebook Fans Recent & Upcoming Events 2010 I am experimenting with using Plancast to track my 2010 event schedule.

San Francisco 68

San Francisco Technology Continuous Deployment Lean 68

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Startup Lessons Learned

SEPTEMBER 2, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Facebook Fans Recent & Upcoming Events 2010 I am experimenting with using Plancast to track my 2010 event schedule.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

ConversionXL

DECEMBER 13, 2022

Define your target metrics. Google Analytics (and other analytics setups) are a course in themselves, so I’ll leave you with some helpful links: Google Analytics 101: How to Set Up Google Analytics ; Google Analytics 102: How To Set Up Goals, Segments & Events in Google Analytics. External events. Define your website goals.

Analytics 127

Analytics Technical Review Software Review Framework 127

Steve Blank

DECEMBER 7, 2010

We want them to experience faulty assumptions not as a crisis , but as a learning event called a pivot —an opportunity to change the business model. Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost. Dave McClure, “Startup Metrics for Pirates”, [link]. Access to resources.

Wiki 316

Wiki Lean Management Business Model 316

Startup Lessons Learned

OCTOBER 7, 2008

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If and when a good SEM solution shows up for iPhone, you may be able to use it to artificially drive your app into the Top 25, as a one-time event. Or if your lifetime value is high enough, you can just keep spending on SEM.

San Francisco 68

San Francisco Lean Retention SEM 68

Hearpreneur

MARCH 2, 2018

We play it as the intro and exit music for all of our company-wide meetings, events (like potlucks and birthday celebrations) and just as a pick-me-up when needed. 5- Black Sheep by Metric. Thanks to Feuza Reis, Next Level SEM ! #9- We love Justin Timberlake’s Can’t Stop the Feeling from Trolls around here.

Entrepreneur 81

Entrepreneur LLC SEM Flash 81

Occam's Razor

JANUARY 7, 2007

Redirects are nifty little things, they can direct traffic in a nice way in case links change or if your SEM / Ad / Whatever agency can track data or, in the good old days of web logs, you wanted to capture clicks where you send data off to other websites (domains). 7: Redirects, be aware of them.

Technical Review 93

Technical Review Analytics Web Software Review 93

Startup Lessons Learned

MARCH 13, 2009

In fact, in most situations its a bad idea for startups to synchronize these events. Thats because a marketing launch is a one-time event, and rarely translates into renewable audiences. Its a one-way event, so youd better get it right. Start with a five-dollar-a-day SEM campaign. Launching is a tactic, not a strategy.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

FEBRUARY 28, 2009

I used to think that investments in metrics were a form of waste. Customers dont care if you have good metrics, only if you have a good product. The only reason we learned the art of metrics-based decision making at IMVU was out of necessity. that justify decisions already made. I think it was $350 the next, and so on.

San Francisco 98

San Francisco Continuous Deployment Lean DC 98

Startup Lessons Learned

SEPTEMBER 18, 2008

If you sell an online service that solves a defined problem, you can compete in SEO or SEM. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

SEPTEMBER 29, 2008

Luckily, the metrics helped us figure out the difference. Question 2: If your product has areas where people read and then different areas where people interact, are there ways to do metrics to determine where people spend their time? Were looking to metrics to determine how users interact with our product.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Life events. Search marketing. Ahrefs is valuable for getting an inside look at what your competitors are doing online.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Life events. Search marketing. Ahrefs is valuable for getting an inside look at what your competitors are doing online.

Social Media 48

Social Media Marketing Analytics Audience 48

Startup Lessons Learned

SEPTEMBER 5, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Facebook Fans Recent & Upcoming Events 2010 I am experimenting with using Plancast to track my 2010 event schedule.

Open Source 107

Open Source San Francisco Continuous Deployment Lean 107

ConversionXL

DECEMBER 2, 2015

Define your target metrics. Google Analytics 102: How To Set Up Goals, Segments & Events in Google Analytics. This can involve fixing, adding or improving tag or event handling on the analytics configuration.). any external event that might affect purchasing (e.g. We’ll measure this using (data metric).

Technical Review 48

Technical Review Analytics Framework Software Review 48

Startup Lessons Learned

SEPTEMBER 22, 2008

I used to think a giant flat-panel screen that broadcast our companys key metrics would be what was required to get everyone to pay attention to them. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

San Francisco 68

San Francisco SCRUM Lean Continuous Deployment 68

ConversionXL

FEBRUARY 5, 2020

SEM and SEO templates. In the example below, pageviews and Events are categorized based on which stage of the funnel they target, and source data on the right shows the channels and pages that win the most users in each part of the sequence. Use the Bar format to represent the metrics. Jeff Sauer’s report templates.

Analytics 117

Analytics Metrics Affiliate Aggregator 117