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13 ways to master UX testing for your startup

The Next Web

1) Embrace guerilla usability testing. The truth is that with guerilla usability testing, it can be done quickly and with minimal costs. Ultimately, while big changes need to come from intuition, optimization of an interface or flow should include a structured experimentation framework.”. Jonathan Moore, Head of Product, Hailo.

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Seven Innovation Fundamentals for Leaders

Gregg Fraley, Author of Jack's Notebook

Invest in Frameworks, But First, Establish a Culture Where Innovation Thrives. More structure is needed as fundamentals take hold, and that means an innovation process framework. More structure is needed as fundamentals take hold, and that means an innovation process framework. Innovation Fundamentals for Leaders.

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Want Innovation? Ask.

Gregg Fraley, Author of Jack's Notebook

In addition to learning structured creative problem solving (Osborn-Parnes-Basadur framework) we did some short bits of ideation around new business concepts. I recently gave a creative problem solving workshop to a group of scientists who all worked for the same outfit. It was a lively session. So ask already.

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Top 40 Innovation Blogger? (Top 10!)

Gregg Fraley, Author of Jack's Notebook

I’ve done many blogs on specific tools, techniques and innovation frameworks. One had to do with small business innovation — Guerilla Innovation , and another had to do with a Gonzeaux Innovation Roadtrip — with views of innovation through middle America. Guerilla Innovation is essentially a free online blogged book.

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Purpose Driven Innovation

Gregg Fraley, Author of Jack's Notebook

Do Purpose First, Select a Framework, Then Do Projects. In the innovation space there is endless discussion about frameworks. Can I blend frameworks? Using a structured innovation framework is a project success factor. Purpose informs every step of the innovation process, whichever framework you use. Which is best?

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Innovation Training Under Utilized

Gregg Fraley, Author of Jack's Notebook

Poor knowledge of innovation process, approaches and frameworks. Yes, you can train people in creative thinking, Front-End-of-Innovation (FEI) frameworks, problem solving, and meeting facilitation. Knowledge of frameworks like Lean, Agile, CPS and Design Thinking are essential. Your innovation efforts will fail without training.

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The Innovation Imperative

Gregg Fraley, Author of Jack's Notebook

The content is about how the best organizations do it; mindset, frameworks, project selections, and how to create the elusive culture of innovation. The pro’s and con’s of deliberate processes and frameworks versus organic innovation. How to get, or provide, a specific mandate for innovation.