ConversionXL

JUNE 2, 2022

Some see it as a sales tactic, while others view it as a content marketing strategy. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It needs perfect alignment from sales, marketing, and executive leaders across the organization.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

MARCH 29, 2017

It’s important because this is where you’re gonna create a huge backlog of every idea that you and your company has on how to improve this one metric. It’s the same reason copywriters turn to sales teams and support teams when they conduct their research. To do that, we use prioritization frameworks. Your hypothesis.

Marketing 48

Marketing Distribution Retention eCommerce 48

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. SEO & PPC, Because You Should! At this point you'll be a little confused about some metric or the other. Awesome, right? Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. Instead, Talu Tales is delivering a valuable experience that can be nurtured towards a sale. Keep your objectives within reach by following the SMART framework: Image source.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Key Metrics: Map Overlay Visualization. Explore here: Dimensions & Metrics Explorer. Business Outcomes Analysis.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. On paper what could possibly go wrong with creating or curating content with a eye to driving sales or influencing current or future customers? Two things I love a lot: 1. There is even an institute about it.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

FEBRUARY 25, 2013

Product improvements are quantified in incremental sales. Your digital marketing team has a monthly budget of $30k, and the company sees $120k in monthly sales from it. and specialized PPC tools and email or other software. Everyone else seems to get an ROI calculation, but not us. Marketing dollars (hopefully!)

Analytics 142

Analytics DC Revenue Web 142

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

JUNE 16, 2016

Here’s a look at pirate metrics (AARRR) as designed by Dave McClure of 500 Startups … Image Source. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. That is, getting an email or a sale or whatever it might be. Activation: Optimizing for that first conversion.

Framework 48

Framework Programming Metrics Engineer 48

ConversionXL

DECEMBER 2, 2015

In a survey done by Econsultancy and RedEye , 74% of the survey respondents who reported having a structured approach to conversion also stated they had improved their sales. Define your target metrics. To do this, we recommend the ResearchXL Framework. ( to really understand the framework, read this post ). Distraction.

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

MARCH 20, 2015

Is the page part of the sales funnel? Sales and customer support people > LISTEN to them. Use enhanced ecommerce and product performance metrics like propensity to purchase – which products are most viewed and engaged with? How to connect customers to experiences: Decision rules as a framework. Hypothesis.

Analytics 48

Analytics Texas Conversion Mobile 48

Occam's Razor

MAY 18, 2010

And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Key elements of the Web Analytics Measurement Framework.]. The Segmentation Selector Framework. The Problem. All visits. Total revenue. Avg page views per visitors. Acquisition.

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. image source. On Creating Personas.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. For example, a person finds your business, visits your website, completes a form, chats to the sales team, and then becomes a customer. Generating awareness through PPC. What pain points are customers facing? Image source.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

MAY 17, 2017

That’s why I was so excited about the optimization process, which looks something like this… Which looks a lot like the growth process … These structured frameworks can be applied to literally every type of marketing I’ve ever experimented with. I started thinking of articles like sales pages. Copywriting.

Analytics 128

Analytics PPC eCommerce Conversion 128