Up and Running
MAY 12, 2020
Conduct market research. Once you’ve determined that you’re ready and able to start a home-based business, you’ll need to conduct market research to see if your idea is viable. Invest in printed marketing materials. Find good business partners and people who will refer you. Open for business and start marketing.
Up and Running
SEPTEMBER 8, 2016
Invest in printed marketing materials. Find good business partners and people who will refer you. Open shop (perhaps metaphorically speaking), and market your business. Create a marketing plan. Start doing guerilla marketing. Box address. Create a website. Set up a business email account. Network, a lot!
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Gregg Fraley, Author of Jack's Notebook
JULY 31, 2012
Guerilla Innovation Chapter Eight. In the previous post my example used a tool of “forced association” and I did a collision between the unrelated concepts of a blood test and the marketing challenge of booking more public speeches. Let’s imagine you are out with your partner at the Hard Rock Cafe.
Gregg Fraley, Author of Jack's Notebook
NOVEMBER 10, 2012
Guerilla Innovation — Chapter Thirteen. This post/chapter of Guerilla Innovation is about money and the concept of survival. My very first business, Point Blank Media, I was forced to sell my share to my partner because I just couldn’t make it another month. The working title is Guerilla Innovation.
www.inc.com
JULY 9, 2010
They offered employees referral bonuses, posted on job boards and committed themselves to so-called "guerilla recruiting." The referrals the company got, especially from vendors and external partners were, in Perraults words, "spot on," and the experiment was a success. 500|5000 The 2010 Inc. 500|5000 List The 2010 Top Lists Inc.
Up and Running
APRIL 5, 2016
Partner with your local Chamber of Commerce and hold a ribbon-cutting ceremony. Katherine of CycleBar recalls how they partnered with their local chamber of commerce for their ribbon cutting ceremony, which was a huge success. If you plan on offering giveaways, consider partnering with other local businesses. Opening a brewery?
infochachkie.com
SEPTEMBER 24, 2011
If a consultant claims they can enhance your marketing efforts, pay them based on their direct impact on your incremental sales. Basing a consultant’s compensation on the incremental revenue they generate is a great example of a deal that is on The Fringe (for other creative approaches to partnering, see Agreements on The Fringe).
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