7 Interesting Marketing Lessons from My Broken Dishwasher
Growthink Blog
APRIL 19, 2010
from a web forum post from Joey in Idaho). Lesson: Expect your customers to have some knowledge about your products or services. Note that this knowledge may not be accurate based on where they learned it (e.g., Step 2: So, my wife called an appliance repair guy who she found by doing some local searches online.
Let's personalize your content