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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Product should be your main channel for customer acquisition, retention and expansion. He explained how lead generation uses a short term, sales-focused strategy. It has extremely low close rates, and high volumes of junk leads. The ROI on relationships is truly incalculable. In-person events FTW!

B2B 94
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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Vague, high-level goals (such as “improve lead generation,” “increase online sales,” or “attract more customers”) are not specific or measurable enough to define marketing success. In this case, they don’t simply use customers’ names in the email subject line, but provide product recommendations based on that buyer’s shopping history.

eCommerce 129
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

The Ansoff Matrix , named for its strategist creator Igor Ansoff, can be a helpful tool as you evaluate growth opportunities. SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. Getting to know the 4 major types of growth strategies in marketing.

Marketing 115
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Build Success from a Struggling Agency with a Multimillion-Dollar Pivot

Duct Tape Marketing

“We see agencies that are really good at lead generation, for example, they can make that phone ring, but if they’re not good at managing the relationship with the customer, they’re going to leave.” 19:00] What’s the average retention on an agency? [20:28] They started asking us all these questions.

Mexico 70
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29 Entrepreneurs Reveal the Pivots They’re Making in Their Business as a Result of Pandemic

Hearpreneur

Especially during challenging times, retention is significantly more crucial than acquisition. Thanks to Shiv Gupta, Incrementors Lead Generation ! #12- Learning to pivot is the name of the game right now. Thanks to Gavin Johnson, Evking ! #3- 3- Caring for the team. Photo Credit: Ben Zellner. 18- Investing in technology.

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Enhancing Marketing Strategies with AI Assistance

Duct Tape Marketing

So it gives us a, a head start at looking at content and reputation and social media and just even SEO under the hood. We go into, in this, uh, sheet that I'm sharing the prompts, I'm sharing lead generation and lead conversion. And so that's something that we do in every strategy. These will be basic tactics.

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How Drug Rehabs Can Create SEO Strategies from Scratch

Women Entrepreneurs Can

This post shares a five-step guide to building a scalable search engine optimization (SEO) strategy. What Is Search Engine Optimization (SEO)? SEO is tricky, so defining it should be first on our to-do list. To better understand SEO, let us talk about how search engines work. What is it? Navigational keywords.

SEO 52