The Expert Guide to Creating a Marketing Growth Strategy
ConversionXL
FEBRUARY 3, 2022
In most cases, an organization’s leadership sets the company’s revenue, market share, and goals. A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework. For each stage of the funnel, consider the distinct metrics that ladder up to your business’s KPIs. Image source.
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