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Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? It’s a continual process.

PR 319
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Twitter Link Roundup #240 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

C’mon Illinois … Interactive Map: Where The Venture Capital Dollars Are Going | WSJ – crowdspring.co/1wpmKKa. 30 new free tools & resources for designers (October 2014) | Inspired Magazine – crowdspring.co/1z7oKKI. Freebie: Touristic Icons (100 Icons, PNG, SVG) | Smashing Magazine – crowdspring.co/11EU0SD.

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Twitter Link Roundup #235 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

The Myth of Venture Capital | Re/code by Jon Oringer – crowdspring.co/1tNFeV7. Bad Notes on Venture Capital – crowdspring.co/1u3NJvn. Six Things Physical Product Development Taught Me About Experience Design | UX Magazine – crowdspring.co/X7NCjD. WordStream – crowdspring.co/1tOs1vg.

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Twitter Link Roundup #229 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

In Venture Capital, Birds of a Feather Lose Money Together (you want contrasting opinions) – crowdspring.co/1o1YA2b. Google Ventures’ Bill Maris on Venture Capital in Silicon Valley | Re/code – crowdspring.co/1v00G51. 381 killer free web design resources | Inspired Magazine – crowdspring.co/1z7Y3Dk.

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Twitter Link Roundup #242 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

The Thin Skin of the Venture Capital Market - crowdspring.co/1xaoN3x. 15 creative examples of silkcards | Inspired Magazine – crowdspring.co/1CxtCoO. Putting ‘Intuitive’ Back Into Intuitive Design | UX Magazine – crowdspring.co/1DjeWvP. Minimum Viable Product: Build a slice across, instead of one layer at a time.

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SuperMac War Story 5: Strategy versus Relentless Tactical.

Steve Blank

Now as VP of Marketing, I could have sat back and let my PR agency handle the press. The head of the PR agency agreed that we would work together as a team. Why did we believe that these magazines would care? Our benchmark had just become the standard test suite for all magazine reviews that our potential customers would read.

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Twitter Link Roundup #276 – Patriotic Resources for Small Business, Startups, and Design!

crowdSPRING Blog

Here’s Why the Venture Capital Crash Will Hurt – buff.ly/1LWPOi3. How to Simplify SEO, PR, and Social Collaboration | Convince and Convert crowdspring.co/1H3u8Tt. Trip the Type Fantastic – Print Magazine crowdspring.co/1J8fAlR. Paul Bacon, Bestseller – Print Magazine crowdspring.co/1FiUY2r.