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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. And what about picking a name that’s available as a domain? Or company names – why is it 37signals? ;-). Apr 27 2010.

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How Businesses Can Build, Monitor, and Repair Their Online Reputation

Up and Running

Simply type in the name of your company, brand, products, or services, and make sure to search for “[company name] reports,” “[product name] reviews,” and other appropriate keywords. Again, simply enter your business name and wait for the complaint search results to come up (or, rather, hope they don’t come up).

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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

It’s an SEO strategy that focuses on making users happy rather than hitting a particular keyword density or winning exact-match anchor text. And, by extension, the key to maintaining and growing its search market share, thus capturing more eyeballs for ads.). More than ever, your job as an SEO is to extract intents from query syntax.

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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.

Search 154
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How To Rebrand & Re-Market Your Ecommerce Site For The Summer

YoungUpstarts

Here’s how to rebrand and re-marketing your ecommerce site for summertime sales. Just make sure the design elements you include matches with your product offerings in some way. Keep Your Marketing Sunny & Fresh. This brings us to our next tip, keeping your marketing sunny and fresh. Redesign with Summer in Mind.

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Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

It’s completely un-targeted (unless your niche market is other startups) and you have no relationship with that audience. Likewise, if you see the massive amount of traffic coming from SEO you have to know how many of those people are buying your product. Using our definition above, this traffic is of very low quality.

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High and Low Tech Ways to Promote Your Business

The Startup Magazine

A multifaceted approach incorporating both high-tech advertising as well and low-tech promotional strategies can be one of the most effective ways of developing name exposure and attracting customers. Stationary Products. Often, schools give out organizational folders to students with sponsor names on them.