Metrics Product Retention Sales Cycle 
Startup Professionals Musings
AUGUST 24, 2022
You must have a strong Chief Marketing Officer (CMO) with a clear strategy for spending, and metrics to gauge results. In general, I have found that channel partnerships with value-added resellers are a great way to reduce CAC, as well as boost retention, and improve return on investment.
ConversionXL
NOVEMBER 23, 2022
Peep mentioned three ways to get inside the limited consideration set : Innovation : create an objectively better product and you’ll achieve a transient advantage, just the way other category kings such as Tinder or Tesla did. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy.
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Up and Running
OCTOBER 7, 2019
You need to use your time and resources productively by focusing on the right metrics so you can use data to help you implement improvements that matter. The first step is to formulate a KPI strategy by selecting the right metrics to track. The metrics should help you identify areas for improvement.
ConversionXL
OCTOBER 13, 2015
How does retention differ among different acquisition channels? How “sticky” is your product for new users? Customers that converted in the last year that had a sales cycle of less than x weeks. When optimizing for retention , it’s important to look at customers that spend the most over time via upsells.
ConversionXL
OCTOBER 7, 2022
Customer acquisition cost (CAC) is an important metric for any ecommerce business. This calculation goes beyond marketing costs and advertising dollars to include product costs, labor costs, shipping costs, and any other expenses that contribute to attracting and securing customers. customer retention ).
Startup Lessons Learned
APRIL 14, 2009
This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. Every board meeting, the metrics of success change. Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. And what of the product development team?
ConversionXL
MAY 1, 2019
Trend lines aren’t impressive if they track metrics that appear distant from business goals. Client education is central to marketing messaging, too, especially for sellers with long sales cycles. Using someone’s preferred learning style increases knowledge retention. Prospects spend a limited amount of time on your site.
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