View from Seed

MARCH 3, 2015

Initially, we promoted it to a list that we’d already developed through Website Grader, the free app our CTO Dharmesh Shah had built before we even had a product. NVV: Lots of companies have products with use cases, features, or general topics they could address in their marketing, so they struggle to pick just one and get initial momentum.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

B2B 48

B2B Conversion B2C Sales Cycle 48

Steve Blank

MARCH 17, 2020

The ripple and feedback effect of all of these closures will have a major impact on our economy, as each industry that gets impacted puts people out of work, and those laid off workers don’t buy products and services. All your assumptions about customers, sales cycle and most importantly, revenue, burn rate and runway are no longer true.

Burn Rate 436

Burn Rate Startup Valuation Sales Cycle 436

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

Austin Startup

SEPTEMBER 18, 2017

A CTO will guide your product strategy, market validation, architectural decisions, process optimization, recruiting, and hiring. The Face of the Product and Technology A CTO is often the face of the technology and product. If outward facing, they will attend important sales calls and speak to the technology strategy and vision.

Fractional CTO 54

Fractional CTO CTO Hire CTO Technical Review 54

Up and Running

DECEMBER 21, 2016

In addition to improving cash levels and earnings, cutting expenses, and reducing debt, companies seeking credit should consider focusing on improving key financial metrics that can best predict default. See Also: The 7 Key Metrics Every Business Owner Should Monitor. The 5 financial metrics you should be improving.

Metrics 60

Metrics .Net Cash Position Finance 60

Up and Running

JUNE 27, 2018

Simply knowing how your business runs and what products or services you offer is not enough to plan your next marketing move. This statement distinguishes you from your competitors, explains how your product/service improves your market’s lives, and delivers specific benefits that consumers will get from your company.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

YoungUpstarts

SEPTEMBER 7, 2014

Pricing is especially tricky for enterprise startups because there’s very little data available, and new entrepreneurs often price their product or service way below its value. Being able to charge more for a product is great, but along with higher prices come longer sales and payment cycles.

Metrics 219

Metrics Churn Rate Startup Acquisition 219

ConversionXL

JULY 8, 2020

Pick this option if you want to track the actions people take on your website, such as purchasing a product or signing up for your email list. Sell products from your catalog. Showcase your inventory with product images on the search results page. You can use them to highlight product features or benefits. Conversions.

PPC 100

PPC Matching Software Review Campaign 100

Version One Ventures

SEPTEMBER 24, 2013

Start-ups should avoid any kind of manual intervention or heavy lifting to acquire, onboard or retain users… after all, users automatically flock to, sign-up to and stay with great products. Reduce future customer service incidents (since users are more familiar with the product and know how to use it from the start).

Cost 148

Cost Sales Cycle Acquisition Metrics 148

Cracking the Code

NOVEMBER 10, 2009

SaaS companies use different metrics to calculate renewals. In regards to calculatimg the "Magic Number" - should the amount included as sales and marketing costs match the length of the sales cycle? S&M productivity (CAC ratio) for the SaaS 13 Index. SaaS business metrics: why are they different?

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Startup Lessons Learned

APRIL 14, 2009

This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. Every board meeting, the metrics of success change. Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. And what of the product development team?

Customer 167

Customer San Francisco Lean Hockey Stick 167

Cracking the Code

OCTOBER 9, 2009

Impact of the recession on SaaS Sales&Marketing productivity. However, if the SaaS & Cloud computing industry is doing relatively well in this downturn, the recession has severely impacted the sales&marketing productivity of these companies, with longer sales cycle, smaller deal size and limited upsells opportunity.

Software Review 48

Software Review Technical Review Cloud Europe 48

ConversionXL

MAY 27, 2022

In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Stage 1: Target the right metrics for an effective long game. Metrics for your demand generation funnel. Mistakes to avoid when targeting metrics. Don’t “create” them.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. This calculation goes beyond marketing costs and advertising dollars to include product costs, labor costs, shipping costs, and any other expenses that contribute to attracting and securing customers. What is ecommerce customer acquisition cost?

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

OCTOBER 13, 2015

How “sticky” is your product for new users? Customers that converted in the last year that had a sales cycle of less than x weeks. Will this cohort help me improve that metric?”. How did that effect their average order value? Are free trial users who submit support tickets more likely to convert to customers?

Conversion 48

Conversion Retention Acquisition Metrics 48

YoungUpstarts

MAY 9, 2013

By Crystal Wells, Product Marketing at Vendio. When you don’t know exactly what inventory you have available, where it is located, or where it is for sale, it’s going to be difficult to manage your inventory effectively and can lead to an ever-increasing number of problem areas. Don’t hold onto the past.

Distribution 160

Distribution Sales Cycle Stock Channel 160

YoungUpstarts

SEPTEMBER 13, 2018

Ultimately, it could diminish your productivity and detract from your ability to serve other customers effectively. Although it would be great to see sales cycles much shorter, it’s understandable about the care some organizations take in choosing a partner that will represent their brand on the very visible social media front.

Social Media 113

Social Media Sales Cycle Audience Media 113

Gust

AUGUST 29, 2012

It’s a story that makes product-market fit come alive. If and only if that potential market seems to come alive, it needs credible plans to move from ideas and messages into media and concrete marketing programs with some backbone and metrics to them. I have a commented example here. Believable paths, triggers, and channels.

Marketing 119

Marketing Social Media Sales Cycle Angel Investor 119

ConversionXL

MAY 1, 2019

Trend lines aren’t impressive if they track metrics that appear distant from business goals. Client education is central to marketing messaging, too, especially for sellers with long sales cycles. The same is true in marketing, especially for companies with long sales cycles. Most consideration takes place offline.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

MAY 27, 2022

Demand generation combines marketing tactics, strategies and programs to create awareness and drive interest in your products or services. Marketers raise brand awareness to capture leads that are handed to sales teams to convert into customers. DGMs see that demand is maintained throughout the sales cycle.

Demand 95

Demand Management B2B Campaign 95

David Teten

APRIL 6, 2015

The industry standard metric for tracking the severity of disease is disability-adjusted life years ( DALYs ), i.e., the number of healthy life years lost due to the disease or risk. One of their arms is going to pilot a new approach next year.

Venture Capital 60

Venture Capital Technical Review Non-Compete Philadelphia 60

Guy Nirpaz

MAY 10, 2012

During Sales 2.0 , I’ve met Anneke Seley , Founder of Phoneworks and author of Sales 2.0. Anneke was presenting there about the modern ways to sell a thought, a product or a concept to your executive team or your board and anticipate what is going to make them more engaged once making a decision. try Totango free !

Metrics 40

Metrics Sales Cycle Sales Programming 40

BeyondVC

JANUARY 14, 2010

Do we have the right product and are our customers satisfied? selling is one thing but if the product has serious issues in production then ramping up sales could put a severe strain on the business moving forward 3. Are our sales repeatable or one-offs which means lots of customization of our product on every deal?

Sales 102

Sales Sales Cycle Portfolio Lead Generation 102

VC Cafe

MARCH 15, 2016

After spending months and maybe years looking for product-market fit, you now proudly got a product and are ready to go to market. To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. Image courtesy of Lifehack Quotes .

Sales 60

Sales Marketing Sales Cycle B2C 60

Hippoland

SEPTEMBER 1, 2016

Cold-emailing investors is fairly similar to selling your product. Here are a few tips on cold-emailing investors: 1) Keep your email short Just like in selling your product, you’ll want your email to be concise and readable on a mobile phone. Avoid vanity metrics. Build rapport. Say something compelling.

Email 48

Email Silicon Valley Sales Cycle Metrics 48

ConversionXL

APRIL 28, 2020

We had built the world’s largest open-data community but—like so many startups—didn’t have a clear product-market fit. . To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. by downloading guides, using the open parts of our product, requesting a demo).

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

MAY 27, 2022

It uses marketing to raise brand awareness and get people excited about your products or services. More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. Sales are less likely to be forced with outbound methods.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

JUNE 2, 2022

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. This required more product evangelism and customer wins. How complex is your product? who’s adding new products or expanding into new areas). Gates and weights.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

MAY 19, 2016

Users don’t take linear paths to and through apps or products. They get to your app or product how they want to, when they want to and do whatever they want to do. While McKinsey talks of profound changes … Marketers have long been aware of profound changes in the way consumers research and buy products.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

APRIL 7, 2021

Again, the way F500 buy software is very different from the way you & I pay for productivity tools or how small businesses buy software. That’s a high level view, now let’s walk through an example scenario for each: Most B2B sales cycles are account-based and not end-user-based. The different flavors of ABM.

IP 98

IP Marketing Technical Review Software Review 98

Small Business Force

MARCH 11, 2017

For example, every business needs sales to succeed. But what drives your sales successes? How long is your typical sales cycle? If you sell partly or solely through your website, how many visitors or pageviews, does it take for each successful sale? For each function define one or two important metrics to track.

Small Business 26

Small Business Management Metrics Sales Cycle 26

Up and Running

AUGUST 19, 2015

Business owners need a strategy that will enable them to understand the value that they bring to the market, and to ultimately target an audience of buyers that will need and buy their products and services. Maybe they don’t have the time or money they need to use your product or service. Setting your strategy.

Small Business 60

Small Business Audience Exit Strategy Sales Cycle 60

ConversionXL

AUGUST 19, 2020

Annual budgeting cycles are too infrequent to keep up with the shifts in digital marketing. Your analysis should include media spend, creative production costs, software/technology costs, staffing, and agency fees. You end up with a Venn diagram that aligns shared goals and each team’s secondary metrics. Feels great, right?

PPC 69

PPC SEO Channel Analytics 69

ConversionXL

APRIL 3, 2018

Understand growth accounting – new, resurrected vs churned = net growth (can also look at this at feature level, not only product). Work hard to define meaningful product metrics – enabler of team success. Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1.

Retention 106

Retention Artificial Inteligence Channel Email 106

crowdSPRING Blog

DECEMBER 27, 2013

How to Shorten Your Sales Cycle and Avoid Wasting Time – crowdspring.co/18DA191. How One SaaS Startup Reduced Churn 71% Using Red Flag Metrics – crowdspring.co/JbgG2P. How to Shorten Your Sales Cycle and Avoid Wasting Time – crowdspring.co/18DA191. Managing a Growing Startup?

Social Media 93

Social Media Small Business Design Media 93