OnlyOnce

AUGUST 3, 2023

A third sign that it might be time to hire a People officer can happen when your board asks you what your talent strategy is with respect to improving diversity, retention, and engagement metrics, while simultaneously decreasing average employee salary, and you don’t have a great answer. But those things won’t help you scale.

Hiring 62

Hiring Metrics Leadership Early Stage 62

ConversionXL

SEPTEMBER 15, 2020

Do what’s best for the customer—even if it doesn’t grow revenue. A few of the features Monzo built, however, go against revenue generation in favor of doing what’s best for customers. It’s not the only example of Monzo serving customers at the expense of potential revenue. Test novel ways of solving the same problem.

Customer 85

Customer Community Revenue Software Review 85

ConversionXL

JANUARY 8, 2018

You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). Usually the others are related to other marketing channels (paid/referrals) or one of the other parts of the funnel (retention/lifecycle). It all start with Acquisition. What should you be working on?

SEO 134

SEO Metrics Analytics Search 134

This is going to be BIG.

MARCH 30, 2015

Because companies today have way more revenues than the companies that went public or had huge up rounds back then. And, they aren''t necessarily revenues from other dot coms. They''re consumer, SMB and enterprise revenues--maybe not enough to justify their valuation, but much much further from zero than companies in the past.

Hockey Stick 60

Hockey Stick Valuation Startup Maryland 60

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.

Analytics 131

Analytics Marketing Campaign Metrics 131

ReadWriteStart

JULY 7, 2023

Revenue and profit are two classic indicators of a successful ROI. Post-coronavirus, new metrics like employee confidence, increased sales, and employee engagement levels are feeling more indicative than pre-covid metrics such as training attendance, travel for learning and development, and webinar completion.

Programming 148

Programming Developer United States Institutional Investors 148

Duct Tape Marketing

APRIL 7, 2022

So a lot of agencies track revenue, some actually even track profit, but you, if we're gonna optimize, um, profitability, what, what should we be measuring? So I'm also maybe a little French too, that might have helped. Marcel Petitpas (01:46): I like it. No, you did a great job. John Jantsch (01:48): All right.

Cofounder 76

Cofounder Hosting Networking Software Review 76

ConversionXL

OCTOBER 30, 2019

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. Speed to first value experience.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

AUGUST 12, 2016

A flowing sales funnel is crucial in any business, but even more so with SaaS businesses… Unlike other business models, revenue is generated over an extended period of time. It’s a common acronym that gets thrown around in the SaaS world that’s basically a “businessy” way of saying “important metrics for tracking your business.”

Software Review 48

Software Review Metrics Revenue Acquisition 48

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

OCTOBER 30, 2019

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. Image source ). Renewal rate.

Retention 48

Retention Metrics Churn Rate Acquisition 48

Duct Tape Marketing

NOVEMBER 29, 2016

Email is an incredibly important part of your business’s customer activation and retention funnels, so I don’t recommend cutting corners here. Besides the cost of a press manager’s salary, getting media mentions is a low-cost acquisition channel that can have a huge return. and Mixpanel for event-based metrics. About the Author.

Marketing 28

Marketing Channel Analytics Metrics 28