Startup Lessons Learned
SEPTEMBER 13, 2008
Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing.
Both Sides of the Table
MAY 15, 2010
Next Wednesday we’ll have Dana Settle of Greycroft Partners, a New York / LA early-stage venture capital fund. I think this episode is worth watching ( video is here ) but as always I’ll try to summarize for anybody short on time. Users participate by performing tasks, taking surveys or watching advertiser videos.
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VC Cafe
SEPTEMBER 27, 2010
Innovid has developed an interactive pre-roll ad format called iRoll, that encourages users to click on moving objects with the interactive ads before watching the video. million to date and has managed to sign partnerships with some of the web’s leading video publishers. SimpliVT , a new venture in stealth has raised $9.2
crowdSPRING Blog
MARCH 13, 2014
Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! ” crowdspring.co/1lPU1Ks. 1eklyfu.
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.
Both Sides of the Table
JANUARY 19, 2015
Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for nearly $1 billion) and am still the largest investor in Mitu Network , the largest online video producer of Latino content. We have made 5 online video investments in total – some we will talk about later this year.
Both Sides of the Table
MARCH 25, 2016
Storage is what’s known as “highly fragmented,” meaning easier for a new entrant to get traction if it could design a better product / service / experience. It is Blockbuster video in the dawn of Netflix. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.
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