Remove Partner Remove Sales Cycle Remove Software Review Remove Web
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. Outside partners and channel impacts are complex. Long sales cycles obscure beginning and end of costs.

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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

If ABM gives your ideal customer everything they want and need to become a long-term partner, is there actually a need for lead generation? For example, recently I was in the market for some transcription software. I headed to Google to search for “best transcription software” and read some blog posts that reviewed the best options.

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What is a CTO?

Austin Startup

Even when someone is aware of what a CTO does, they often have limited context due to the wide variety of CTO roles. A chief technology officer (CTO) is a C-suite executive who is focused on scientific and technological issues including web applications, mobile applications, electronic and digital media development.

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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

I had really positive experiences such as working with Greg Gretsch at Sigma Partners where he championed us to a partners’ meeting where we sort of got crucified. We made changes and Greg was a gentleman throughout the process rather than berating us for our performance (it was our first partners’ meeting).

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

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The ROI of Lead Scoring

Duct Tape Marketing

This need not be an exhaustive, in-depth process (although if you are interested, Marketo provides an excellent guide ) – start by reviewing your business offerings and past sales. How long is the sales cycle for an ideal customer (week, month, year, etc.)? Where are our ideal customers located?