Startup Professionals Musings
AUGUST 24, 2022
Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. Outside partners and channel impacts are complex. Long sales cycles obscure beginning and end of costs.
ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.
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ConversionXL
JUNE 2, 2022
If ABM gives your ideal customer everything they want and need to become a long-term partner, is there actually a need for lead generation? For example, recently I was in the market for some transcription software. I headed to Google to search for “best transcription software” and read some blog posts that reviewed the best options.
YoungUpstarts
SEPTEMBER 7, 2014
by TX Zhuo , managing partner at Karlin Ventures. Being able to charge more for a product is great, but along with higher prices come longer sales and payment cycles. Because of these nuances, startups selling to enterprise customers must be even more diligent in tracking the right growth metrics. Revenue Growth.
Austin Startup
SEPTEMBER 18, 2017
Even when someone is aware of what a CTO does, they often have limited context due to the wide variety of CTO roles. They will manage the steps necessary to identify, select, and integrate your software and IT vendors, including third party product dependencies, email, network, wiki, intranet, project management, and telecommunications.
Lightspeed Venture Partners
FEBRUARY 12, 2013
Almost a year ago, my partner Barry Eggers and I met with Craig Elliott and Scott Hankins to talk about their vision for a new company, Pertino. Instead of selling to the CIO (which could have long, costly sales-cycles), Pertino has focused on marketing and selling their services directly to the end-user.
Cracking the Code
OCTOBER 9, 2009
Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Impact of the recession on SaaS Sales&Marketing productivity. Labels: SaaS , sales and marketing , software. Philippe Botteri Accel Partners London, UK My Bio.
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