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[Review] The Social Customer

YoungUpstarts

The greatest challenge of our “social age” isn’t to grow the largest fan or follower base. Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. b) Brand Reputation (usually provided by social sentiment firms).

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The Importance Of Managing Your Brand Reputation From The First Day

YoungUpstarts

In today’s digital world, negative feedback can quickly go viral, leading to potential disaster for even the biggest brands. Brands that monitor feedback online, via social media platforms and review sites, will be best equipped to deal with any issues before they become major problems. And that’s massively important.

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

It goes without saying, this is exactly how I would prove causality if I was running social media campaigns on Twitter, Ren Ren or vKontakte. 6: Closing Thoughts: Two Crazy Social Media Lessons. The number of PR people you can now fire because your Facebook page is such an awesome PR platform – not.

Metrics 165
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HOW TO: Hire the Perfect CTO

mashable.com

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started! Have an account? Check out Mashable Explore , a new way to discover information on your favorite Mashable topics.

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Pick the Perfect Name for Your Startup

mashable.com

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! We talked to bloggers, social media gurus, linguists and naming experts (yes, they exist!) to get the scoop on finding a name that will work on the web. How Do I Start?

Naming 94
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Great Products Are Not Just the Product Guy's Job

SVPG

Although their engineered virality was brilliant, it misses that people refer clients, parents and friends to Dropbox regardless of whether or not they benefit from it. 3) Too often, the product solution to marketing is adding a ‘share’ button, social media integration, or enabling referrals.

Product 69
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Get Connected: A Young Person’s Guide To Local Networking

YoungUpstarts

Which is why we’re very fortunate to live in our bright age of opportunity, made possible through social media. #1: This is one of those social media no-brainers, simply because that’s where the opportunities are popping up these days. Your Career Depends On Your Network. Small Business, and PR Daily.